Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth (uredniki): Rethinking place branding: comprehensive brand development for cities and regions, Springer, 2015, 248 str.

URN:NBN:SI:doc-UCPOLQNE2019Logar, Erikdocuments/doc/U/URN_NBN_SI_doc-UCPOLQNE_001.pdfdocuments/doc/U/URN_NBN_SI_doc-UCPOLQNE_001.txt52articlestr. 192-1940354-059645962541URN:NBN:SI:doc-UCPOLQNEslvZnanstvena založba Filozofske fakulteteDela - Oddelek za geografijo Filozofske fakultete v LjubljaniBY-SAbranding (marketing)marketingoblikovanje blagovne znamkerecenzijereviewstrženjeMihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth (uredniki): Rethinking place branding: comprehensive brand development for cities and regions, Springer, 2015, 248 str.Rethinking place branding