Consumer activities and reactions to social network marketing

URN:NBN:SI:doc-U731I4LL2017Vassileva, Bistradocuments/doc/U/URN_NBN_SI_doc-U731I4LL_001.pdfdocuments/doc/U/URN_NBN_SI_doc-U731I4LL_001.txt122articlestr. 133-14415396259241854-4231URN:NBN:SI:doc-U731I4LLslvFakulteta za managementManagementBY-NC-NDbrand engagementsocial network behavioural modelssocial network marketingtrženje družbenih omrežijvedenjski modeli družbene mreževključevanje blagovnih znamkConsumer activities and reactions to social network marketing