Enhanced bank marketing system using optimized GSA BP neural network for improved customer targeting

URN:NBN:SI:doc-U1LNAWMR2025Jiao, Ziyidocuments/doc/U/URN_NBN_SI_doc-U1LNAWMR_001.pdfdocuments/doc/U/URN_NBN_SI_doc-U1LNAWMR_001.txt1749articlestr. 189-20410.31449/inf.v49i17.69601854-3871250575619URN:NBN:SI:doc-U1LNAWMRengInformatikaInformatica (Ljubljana)BYalgoritem gravitacijskega iskanjabančni marketingBP nevronska mrežaciljno trženjeumetna inteligencaEnhanced bank marketing system using optimized GSA BP neural network for improved customer targeting