Applying means–end chain theory to online buying and understanding consumers’ motivation to disclose private information

URN:NBN:SI:doc-U0OJO19Q2026Berisha, BrikenaKonečnik Ruzzier, Majadocuments/doc/U/URN_NBN_SI_doc-U0OJO19Q_001.pdfdocuments/doc/U/URN_NBN_SI_doc-U0OJO19Q_001.txt28articleiss. 1, article 4str. 59-7210.15458/2335-4216.13682335-4216270225155URN:NBN:SI:doc-U0OJO19QengEkonomska fakultetaEconomic and business reviewBY-NC-NDmotivationmotiviranjeprenos informacijspletna trgovinatrženjevedenje potrošnikovApplying means–end chain theory to online buying and understanding consumers’ motivation to disclose private information