311 KB51 KB196520252017Pajnik, MojcaPetković, Brankicaštevilka:3/4letnik:54str. 612-629, 702-703ISSN:0040-3598COBISSID_HOST:35054685URN:URN:NBN:SI:doc-U0NYV4CEslVisoka šola za politične vedeTeorija in praksaMass mediaMass media policyMedijska politikaMnožični medijiSex differentiationSex discriminationSloveniaSlovenijaSpolna diferenciacijaSpolna diskriminacijaTelevisionTelevizijavodstveni delavciZanikana neenakost| uspoljenost medijskega sistema v Sloveniji in porast meritokracije|Based on analysis of the media system in Slovenia, in the article we find that media policy in the last 25 years has not paid the necessary attention to gender equality. We proceed from the thesis that gender-sensitive media policy has positive effects for the positions of management personnel in the media and, on the contrary, that gender-insensitive media policy is reflected in the positions and values of employees in management structures. This thesis is verified in the article by analysing the situation of the Slovenian media environment. We base the empirical data on 12 interviews with leading staff at three television stations in Slovenia and with representatives of professional associations. The interview analysis shows how media workers occupying leading positions in thinking about gender inequality adopt what we call "the principle of minimising the role of gender" when respondents contend that inequalities do not exist, by which they actually accept and justify them. At the same time, the results show there is considerable homogeneity in the views of management that discrimination according to gender is not a problem, that it does not exist or that the only thing that is relevant in the media is the individual's "own motivation and work". The article points to some new mechanisms of gender differentiation that are appearing in the media industry through practices and attitudes that take on awareness of the importance of equality, which is at the same time denied by use of different denial and minimisation strategiesNa podlagi analize medijskega sistema v Sloveniji v članku izhajamo iz ugotovitve, da medijska politika v zadnjih 25 letih integraciji načela enakosti spolov ni namenjala potrebne pozornosti. Izhajamo iz teze, da ima za spol senzibilna medijska politika pozitivne učinke na stališča vodstvenih kadrov v medijih in nasprotno, da se za spol nesenzibilna medijska politika odraža na stališčih in vrednotah zaposlenih v vodstvenih strukturah, kar preverjamo z analizo razmer v slovenskem medijskem okolju. Empirične podatke črpamo iz 12 intervjujev z vodilnimi kadri na treh televizijah v Sloveniji in s predstavnicami in predstavniki profesionalnih novinarskih združenj. Analiza intervjujev pokaže, kako vodstveni kadri v razmisleku o vlogi spola prevzamejo, kar bi lahko poimenovali "princip minimiziranja vloge spola", ko se respondenti in respondentke postavijo na stališče, da neenakosti pravzaprav ni, s čimer jo neposredno tudi sprejemajo in opravičujejo. Rezultati obenem pokažejo na precejšnjo enotnost v stališčih vodstvenih kadrov, da diskriminacija glede na spol ni problem, da ne obstaja oziroma da je edino, kar šteje, "lastna motiviranost in delo". Članek pokaže na nekatere nove mehanizme spolne diferenciacije, ki se v medijski industriji pojavljajo skozi prakse in stališča, ki prevzamejo zavedanje o pomenu enakosti, kar pa hkrati, z različnimi strategijami zanikanja in minimiziranja, izničijoTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Ljubljani, Fakulteta za družbene vede