Digital marketing strategies to meet digital consumers’ behavior in the new era

URN:NBN:SI:doc-TYTYG82D2025Di Prima, ChristianMagrelli, VittoriaNatale Palmucci, Dariodocuments/doc/T/URN_NBN_SI_doc-TYTYG82D_001.pdfdocuments/doc/T/URN_NBN_SI_doc-TYTYG82D_001.txt27articleiss. 4, article 5str. 250-26210.15458/2335-4216.13642335-4216259628803URN:NBN:SI:doc-TYTYG82DengEkonomska fakultetaEconomic and business reviewBY-NC-NDconsumer behaviourelectronic marketingelektronsko trženjemarketingtrženjevedenje potrošnikovDigital marketing strategies to meet digital consumers’ behavior in the new erachallenges, path, and interventions to navigate the technological and social turbulence