{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-TVRSMCKU/2e0cc215-b3c4-44a8-9c08-edb51d427dd1/PDF","dcterms:extent":"406 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-TVRSMCKU/55446f28-6cd2-4795-9bb6-88c670a3fc3c/TEXT","dcterms:extent":"63 KB"}],"edm:TimeSpan":{"@rdf:about":"2004-2025","edm:begin":{"@xml:lang":"en","#text":"2004"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-TVRSMCKU","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-SCXG6C82"},{"@xml:lang":"sl","#text":"ELOPE (Ljubljana)"}],"dcterms:issued":"2015","dc:creator":"Komar, Smiljana","dc:format":[{"@xml:lang":"sl","#text":"letnik:12"},{"@xml:lang":"sl","#text":"številka:2"},{"@xml:lang":"sl","#text":"str. 29-52"}],"dc:identifier":["ISSN:1581-8918","COBISSID:59382114","URN:URN:NBN:SI:doc-TVRSMCKU"],"dc:language":"en","dc:publisher":{"@xml:lang":"sl","#text":"Znanstvena založba Filozofske fakultete Univerze v Ljubljani"},"dc:subject":[{"@xml:lang":"sl","#text":"Coh-Metrix"},{"@xml:lang":"sl","#text":"kratki oglasi z neposrednim odzivom"},{"@xml:lang":"sl","#text":"leksikalna kompleksnost"},{"@xml:lang":"sl","#text":"model AIDA"},{"@xml:lang":"sl","#text":"prepričevalno sporazumevanje"},{"@xml:lang":"sl","#text":"prozodija"},{"@xml:lang":"sl","#text":"skladenjska kompleksnost"},{"@xml:lang":"sl","#text":"VocabProfile"}],"dcterms:temporal":{"@rdf:resource":"2004-2025"},"dc:title":{"@xml:lang":"sl","#text":"Linguistic features of persuasive communication| Jezikovne značilnosti v prepričevalnem sporazumevanju| primer kratkih tv oglasnih sporočil z neposrednim odzivom| the case of DRTV short form spots|"},"dc:description":[{"@xml:lang":"sl","#text":"Direct response television commercials (DRTV) exhibit a very specific style of speech and delivery whose main function is to boost the product's value and sales. This paper presents the findings of the structural and the linguistic analyses of three English DRTV short form spots as seen on Highstreet TV. The emphasis is on the verbal strategies used by advertisers to get the consumers' attention, develop their interest and desire to own the product and to convince them to purchase it. These strategies include different lexical, syntactic and prosodic features. The structural analysis focuses mainly on non-verbal strategies of broadcasting advertisements whose purpose is to inspire interest and credibility in potential consumers"},{"@xml:lang":"sl","#text":"Za televizijske oglase z neposrednim odzivom je značilen poseben slog govorne izvedbe, katere glavna naloga je povečati vrednost in prodajo oglaševanim izdelkom. V tem članku so predstavljene ugotovitve strukturne in jezikovne analize treh angleških kratkih reklam z neposrednim odzivom, ki so bile predvajane na angleškem televizijskem kanalu Highstreet TV. Poudarek je na verbalnih strategijah, ki jih oglaševalci uporabljajo, da pridobijo pozornost potrošnikov, pri njih razvijejo zanimanje in željo imeti oglaševani izdelek in jih prepričajo, da ga tudi kupijo. Verbalne strategije zajemajo besedišče, skladnjo in intonacijo. Strukturna analiza pa se osredinja na neverbalne strategije televizijskega oglaševanja, katerih cilj je prebuditi zanimanje in zaupanje v oglaševani izdelek"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-TVRSMCKU","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-TVRSMCKU"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-TVRSMCKU/2e0cc215-b3c4-44a8-9c08-edb51d427dd1/PDF"},"edm:rights":{"@rdf:resource":"http://creativecommons.org/licenses/by-sa/4.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Ljubljani, Filozofska fakulteta, Znanstvena založba"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-TVRSMCKU/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-TVRSMCKU"}}}}