{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-TV5KU7W9/a4a104e4-f720-400b-9159-1889e7d2b035/PDF","dcterms:extent":"431 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-TV5KU7W9/9f9a195a-da8e-4ede-a304-87d040c0bced/TEXT","dcterms:extent":"47 KB"}],"edm:TimeSpan":{"@rdf:about":"1965-2025","edm:begin":{"@xml:lang":"en","#text":"1965"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-TV5KU7W9","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-ETPSIC7M"},{"@xml:lang":"sl","#text":"Teorija in praksa"}],"dcterms:issued":"2011","dc:creator":["Rojšek, Iča","Vida, Irena"],"dc:format":[{"@xml:lang":"sl","#text":"številka:2"},{"@xml:lang":"sl","#text":"letnik:48"},{"@xml:lang":"sl","#text":"str. 411-428, 529"}],"dc:identifier":["ISSN:0040-3598","COBISSID:20089830","URN:URN:NBN:SI:doc-TV5KU7W9"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Fakulteta za sociologijo, politične vede in novinarstvo v Ljubljani"},"dc:subject":[{"@xml:lang":"en","#text":"Buyers"},{"@xml:lang":"en","#text":"communication"},{"@xml:lang":"en","#text":"Communications"},{"@xml:lang":"sl","#text":"glasba"},{"@xml:lang":"sl","#text":"komuniciranje"},{"@xml:lang":"sl","#text":"Komunikacije"},{"@xml:lang":"sl","#text":"Kupci"},{"@xml:lang":"en","#text":"music"},{"@xml:lang":"sl","#text":"Odnosi z javnostmi"},{"@xml:lang":"sl","#text":"potrošniki"},{"@xml:lang":"sl","#text":"prodajalne"},{"@xml:lang":"sl","#text":"raziskave"},{"@xml:lang":"sl","#text":"vpliv"},{"@rdf:resource":"http://www.wikidata.org/entity/Q89640"}],"dcterms:temporal":{"@rdf:resource":"1965-2025"},"dc:title":{"@xml:lang":"sl","#text":"Komunikacija s kupci na prodajnem mestu| analiza učinkov glasbe na odzive nakupovalcev|"},"dc:description":[{"@xml:lang":"sl","#text":"This study focuses on the role of retail atmospherics as a way to communicate with shoppers and drive store revenues. Specifically, we examine the effects of a retail music fit on the consumer appraisal of store merchandise and on shoppers' behavioural responses (e.g., the time and money spent in the store).Existing theoretical and empirical literature serves as a basis for the development of research hypotheses which are subsequently tested using store-intercept data in two retail formats, i.e., supermarkets and specialty stores. The results of covariance analyses indicate a music fit exerts a positive effect on consumers' evaluations of retailer offerings, which leads to longer time being spent in the store and consequently to higher expenditures. Based on the findings, we offer specific recommendations for retail managers and identify further research venues in the field of atmospherics"},{"@xml:lang":"sl","#text":"Pričujoča raziskava se osredotoča na vlogo atmosferike oz. vzdušja v prodajalni kot elementa komunikacije s kupci na prodajnem mestu. Na osnovi obstoječih teoretičnih izhodišč in empiričnih spoznanj v literaturi proučujemo odzive nakupovalcev na zaznano primernost oz. skladnost predvajane glasne v prodajalni s celovito podobo trgovca. Postavljene hipoteze preverjamo na vzorčnih podatkih, ki smo jih pridobili v dveh različnih trgovinskih formatih. Za preverjanje raziskovalnih hipotez uporabimo analizo kovariance. Rezultati raziskave kažejo, da ima nakupovalčevo zaznavanje primernosti glasbe pozitiven vpliv na njegovo vrednotenje prodajnega asortimenta, slednje vpliva na čas, ki ga kupec prebije v prodajalni, kar se posledično izraža v višini izdatkov nakupa. V sklepih podajamo implikacije za menedžerje v praksi"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-TV5KU7W9","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-TV5KU7W9"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-TV5KU7W9/a4a104e4-f720-400b-9159-1889e7d2b035/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Ljubljani, Fakulteta za družbene vede"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-TV5KU7W9/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-TV5KU7W9"}}}}