131 KB67 KB199420242017Krašovec, Primožletnik:24str. S64-S81številka:supl.ISSN:1318-3222COBISSID:66793570URN:URN:NBN:SI:doc-TSI5T0ATslEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)družbena zavestideologijamedijisocialna psihologijatehnologijaIdeologija kot tehnologija|The article is an attempt to think ideology neither on the level of the content of thought nor on the level of discourse, but on the level of its functioning, which is - this will be the main thesis of the article - firstly, mostly undiscursive and, secondly, at least in the 21st century, technologically determined in a decisive way. In distinction to classic ideological formations of the 19th and partially 20th centuries, ideology today no longer works on the level of the relation between individual minds and dominant discourses, neither does it work as a form of subjectivation; today, ideology works on a different level and in a different way: on the level that is technologically mediated and infra-subjective. Such functioning of ideology, by taking place on the (micro)level of affects, bypasses the process of subjectivation and interpellation as well as the level on which belief, meaning, and media representations function. These changes also "reprogram" the way individuals' cognitive processes work and decisively influence education, as the traditional - linear and causal - mode of "social psyche" is being replaced by new modes of social psyche, modes adapted to new media technologies and practicesČlanek poskuša misliti ideologijo niti na ravni vsebine misli niti na ravni diskurza, temveč na ravni delovanja, ki je - to bo osnovna teza članka - prvič, večinoma nediskurzivno in, drugič, v 21. stoletju odločilno tehnološko določeno. V nasprotju s klasičnimi ideološkimi formacijami 19. in deloma še 20. stoletja ideologija danes ne deluje več na ravni razmerja med posameznikovim umom in dominatnimi diskurzi, prav tako ne deluje več kot oblika subjektivacije, temveč drugje in drugače, na ravni, ki je tehnološko posredovana in infrasubjektivna. Takšno delovanje ideologije - ki poteka na (mikro)ravni afektov - obide procese subjektivacije in interpelacije ter raven verjetja, pomena in medijskih reprezentacij. Te spremembe tudi "reprogramirajo" delovanje kognitivnih procesov posameznikov in odločilno vplivajo na izobraževanje, saj nekdanjo prevladujočo obliko "družbene zavesti", ki je bila linearna in kavzalna, nadomeščajo nove oblike družbene zavesti, prilagojene novim medijskim tehnologijam in praksamTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM