development and validation of an extension to the shortened selling orientation – customer orientation (SOCO) score (SOCO-SPAS)

URN:NBN:SI:doc-TGA8VPUA2022Ledinger, Stefandocuments/doc/T/URN_NBN_SI_doc-TGA8VPUA_001.pdfdocuments/doc/T/URN_NBN_SI_doc-TGA8VPUA_001.txt468articlestr. 28-420547-310110.2478/ngoe-2022-0021139065347URN:NBN:SI:doc-TGA8VPUAengDruštvo ekonomistov MariborEkonomski center MariborEkonomsko-poslovna fakultetaNaše gospodarstvoInCmanagementprodajasamoocenjevanjetrgovinadevelopment and validation of an extension to the shortened selling orientation – customer orientation (SOCO) score (SOCO-SPAS)Sales process as a service (SPAS)