852 KB44 KB200920262022Gidaković, PetarKos Koklič, MatejaZečević, MilaŽabkar, Vesnaletnik:24številka:iss. 2 (art. 3)str. 101-110DOI:10.15458/2335-4216.1300COBISSID_HOST:110231299ISSN:2335-4216URN:URN:NBN:SI:doc-SPD1E4R9enEkonomska fakultetaEconomic and business reviewconsumer behaviourmarketingnutritionprehranatrženjevedenje potrošnikovConsumer confusion caused by nutrition apps in product healthiness evaluation|Rapid developments in technology and connectedness are influencing how consumers access and use nutrition information. However, this information is not always clear and consistent. The inconsistencies in the information provided to consumers can lead them to uncertainty about which data to use (i.e. consider as correct), especially when different sources of information appear similarly qualified and accurate. This paper aims to highlight the impact of inconsistent information on consumer attitudes. The results of an experiment conducted on a sample of 237 consumers indicate that the inconsistent information, when presented to consumers, influences their attitude in a way that it increases feelings of confusion, leading to lower attitude certainty about the product healthinessTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Ljubljani, Ekonomska fakulteta