Financial performance and generic strategy of Mexican stock enterprises before and during the Covid-19 pandemic

URN:NBN:SI:doc-SMRDILRP2025Arriaga Martínez, Antonio AlejandroRoque López, Víctor Manueldocuments/doc/S/URN_NBN_SI_doc-SMRDILRP_001.pdfdocuments/doc/S/URN_NBN_SI_doc-SMRDILRP_001.txt162articleStr. 60-761855-931X260267779URN:NBN:SI:doc-SMRDILRPengGEA CollegeAdvances in business related scientific research journalInCcost strategyCOVID19differentiation strategyfinancial performanceHotelling’s T-squareFinancial performance and generic strategy of Mexican stock enterprises before and during the Covid-19 pandemic