{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-SDMKROHI/2132d4e2-1f31-4dba-90fb-28ddd070cc8c/PDF","dcterms:extent":"341 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-SDMKROHI/c1510659-ff5f-45d2-9eca-45d761c5d0ae/TEXT","dcterms:extent":"36 KB"}],"edm:TimeSpan":{"@rdf:about":"2009-2025","edm:begin":{"@xml:lang":"en","#text":"2009"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-SDMKROHI","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:SPR-MX6W7YD8"},{"@xml:lang":"sl","#text":"Mednarodno inovativno poslovanje"}],"dcterms:issued":"2019","dc:creator":["Popović Šević, Nevenka","Radojević, Ivana","Slijepčević, Milica"],"dc:format":[{"@xml:lang":"sl","#text":"številka:1"},{"@xml:lang":"sl","#text":"letnik:11"},{"@xml:lang":"sl","#text":"str. 72-83"}],"dc:identifier":["ISSN:1855-6175","COBISSID_HOST:513083440","URN:URN:NBN:SI:doc-SDMKROHI"],"dc:language":"en","dc:publisher":{"@xml:lang":"sl","#text":"Doba Epis"},"dc:subject":[{"@xml:lang":"en","#text":"consumer behaviour"},{"@xml:lang":"en","#text":"ethics"},{"@xml:lang":"sl","#text":"etika"},{"@xml:lang":"en","#text":"limiting aspects"},{"@xml:lang":"en","#text":"neuromarketing research"},{"@xml:lang":"en","#text":"neuroscience"},{"@xml:lang":"sl","#text":"nevromarketinške raziskave"},{"@xml:lang":"sl","#text":"nevroznanosti"},{"@xml:lang":"sl","#text":"omejitveni vidiki"},{"@xml:lang":"sl","#text":"vedenje potrošnikov"}],"dcterms:temporal":{"@rdf:resource":"2009-2025"},"dc:title":{"@xml:lang":"sl","#text":"Limiting aspects of neuromarketing research| Omejitveni vidiki nevromarketinških raziskav|"},"dc:description":[{"@xml:lang":"sl","#text":"Marketing specialists, marketing academics and neurologists define more effective strategic approaches for communication with modern consumers through neuromarketing. Defining the limiting factors in the neuromarketing research process by examining the attitudes of relevant respondents was the aim of this empirical research. The conclusion was that neuromarketing research is a modern approach to understanding consumer behaviour during the process of purchasing products and services and that, within certain limits, is in line with ethical criteria"},{"@xml:lang":"sl","#text":"Marketinški strokovnjaki in akademiki ter nevrologi lahko opredelijo učinkovitejše pristope komuniciranja s sodobnimi potrošniki s pomočjo nevromarketinških raziskav. Cilj empirične raziskave je bil opredelitev omejitvenih dejavnikov v procesu nevromarketinških raziskav skozi raziskovanje stališč sodelujočih. Ugotovili smo, da so nevromarketinške raziskave sodoben pristop k razumevanju vedenja potrošnikov v procesu nakupa izdelkov in storitev in da so v določenih mejah v skladu z etičnimi merili"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-SDMKROHI","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-SDMKROHI"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-SDMKROHI/2132d4e2-1f31-4dba-90fb-28ddd070cc8c/PDF"},"edm:rights":{"@rdf:resource":"http://creativecommons.org/licenses/by-nc/4.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"DOBA Fakulteta za uporabne poslovne in družbene študije Maribor"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-SDMKROHI/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-SDMKROHI"}}}}