{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-S1XUMDWU/f5062baa-3c4d-4be3-8429-9676347187ef/HTML","dcterms:extent":"40 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-S1XUMDWU/83f12d12-f22f-430e-b13c-e1cf0554b86b/PDF","dcterms:extent":"199 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-S1XUMDWU/d27c25e1-7d28-404c-b4fd-4d039cf049fe/TEXT","dcterms:extent":"38 KB"}],"edm:TimeSpan":{"@rdf:about":"1997-2023","edm:begin":{"@xml:lang":"en","#text":"1997"},"edm:end":{"@xml:lang":"en","#text":"2023"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-S1XUMDWU","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-NBP8CVHZ"},{"@xml:lang":"sl","#text":"Akademija MM"}],"dcterms:issued":"2011","dc:creator":["Golob, Urša","Juhart, Špela"],"dc:format":[{"@xml:lang":"sl","#text":"letnik:11"},{"@xml:lang":"sl","#text":"številka:18"},{"@xml:lang":"sl","#text":"str. 55-62"}],"dc:identifier":["ISSN:1408-1652","COBISSID:31056989","URN:URN:NBN:SI:doc-S1XUMDWU"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Marketing magazin"},"dc:subject":[{"@xml:lang":"en","#text":"Communication"},{"@xml:lang":"en","#text":"Consumers"},{"@xml:lang":"sl","#text":"Družbena odgovornost"},{"@xml:lang":"sl","#text":"Komuniciranje"},{"@xml:lang":"en","#text":"management"},{"@xml:lang":"sl","#text":"podjetja"},{"@xml:lang":"sl","#text":"Potrošniki"},{"@xml:lang":"en","#text":"Social responsibility"},{"@xml:lang":"sl","#text":"upravljanje"},{"@xml:lang":"sl","#text":"vodenje"}],"dcterms:temporal":{"@rdf:resource":"1997-2023"},"dc:title":{"@xml:lang":"sl","#text":"Potrošnik in komuniciranje družbene odgovornosti| pogled skozi perspektivo ustvarjanja smisla|"},"dc:description":[{"@xml:lang":"sl","#text":"Social responsibility has become a number one topic in academic, professional and everyday life. Corporate social responsibility is, however, theoretically and research-wise focussed on companies, their benefits and challenges; this has led to a predominantly onedimensional view on (communicating) social responsibility. Research efforts are seldom oriented towards consumers and their construction of social responsibility and neglect processes of sensemaking of social responsibility. This paper argues we need to better understand a consumer as an active receiver and sender in order to be more successful in communication processes and discussions about social responsibility with them"},{"@xml:lang":"sl","#text":"Družbena odgovornost je koncept, ki se ga uporablja, raziskuje in teoretizira vsak dan. Celotno področje družbene odgovornosti je teoretično in raziskovalno usmerjeno v podjetja, njihove ugodnosti, težave itd., kar prinaša (preveč) enostranski pogled na področje (komuniciranja) družbene odgovornosti. Raziskovanje ni usmerjeno v potrošnika in njegovo konstrukcijo družbene odgovornosti. Poleg tega zanemarja procese ustvarjanja pomenov družbene odgovornosti. V prispevku zagovarjamo tezo, da je potrošnika kot aktivnega prejemnika in sporočevalca treba bolje spoznati, da bi lahko z njim uspešneje vstopali v komunikacijske procese in tematizirali družbeno odgovornost"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-S1XUMDWU","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-S1XUMDWU"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-S1XUMDWU/83f12d12-f22f-430e-b13c-e1cf0554b86b/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Društvo za marketing Slovenije"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-S1XUMDWU/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-S1XUMDWU"}}}}