171 KB56 KB199420242011Borchers, Nils S.letnik:18številka:4str. 89-106, 109ISSN:1318-3222COBISSID:31004509URN:URN:NBN:SI:doc-S065J0PDenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)Baltske državediplomacijadiplomacyjavno mnenjemass mediamnožični medijipolitični vpliviRusijatelevisiontelevizijazunanja politika"Do you really think Russia should pay up for that?"| how the Russia-based tv channel RT constructs Russian-Baltic relations|Mediated public diplomacy plays an important role in achieving foreign policy objectives by trying to influence public opinion in other countries. The Russia-based global TV channel RT serves as a central tool of Russian mediatedpublic diplomacy. Its objective is not only to present the Russian perspective on different issues but also to propagate it. However, there is not much research on RT in general and none on the strategies RT employs to persuade its viewers of the rightness of the Russian stance. This article explores the use of persuasive strategies in the RT interview show Spotlight. A qualitative content analysis of 15 episodes, which discuss Russian relationsto its Baltic neighbours Estonia, Latvia and Lithuania, revealed thatSpotlight constructed a one-sided pro-Russian reality. Various strategies are employed to hedge this reality against doubts about its trueness as well as to support Russia's position in conflicts with the Baltic States. By this, RT aims to isolate the Baltic States internationally in order to help Russia in achieving its foreign policy objectivesMediatizirana javna diplomacija igra pomembno vlogo v doseganju zunanjepolitičnih ciljev z vplivanjem na javno mnenje v drugih državah. Ruski TV kanal RT, ki je po svojem dosegu globalen, služi kot pomembno orodje ruske mediatizirane javne diplomacije. Njegov cilj ni le predstavljati, ampak tudi propagirati ruske poglede na različna vprašanja. O kanalu RT na splošno ni bilo narejenih veliko raziskav, še posebej ne o strategijah, ki jih uporablja za prepričevanje svojih gledalcev o pravilnosti ruskih stališč. Članek raziskuje uporabo prepričevalnih strategij v pogovorni oddaji Žaromet (Spotlight). Kvalitativna analiza vsebine 15 oddaj, v katerih so bili obravnavani odnosi Rusije do njenih baltskih sosed Estonije, Latvije in Litve,je pokazala, da oddaja gradi enostransko pro-rusko resničnost. Da bi zavaroval tako resničnost pred dvomi o njeni pristnosti in hkrati podprl ruskastališča v konfliktih z baltskimi državami, kanal uporablja najrazličnejše strategije. Za dosego zunanjepolitičnih ciljev Rusije si kanal RT prizadeva mednarodno izolirati Baltske državeTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM