{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-RR71U7L3/9812d436-1f46-474d-ab12-eddd4ff686b5/PDF","dcterms:extent":"146 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-RR71U7L3/b054a721-1ee6-4305-892c-f6ac94342567/TEXT","dcterms:extent":"36 KB"}],"edm:TimeSpan":{"@rdf:about":"2010-2025","edm:begin":{"@xml:lang":"en","#text":"2010"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-RR71U7L3","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-AA5Z7TVR"},{"@xml:lang":"sl","#text":"Academica turistica"}],"dcterms:issued":"2017","dc:creator":["Brezovec, Aleksandra","Sedmak, Gorazd"],"dc:format":[{"@xml:lang":"sl","#text":"številka:2"},{"@xml:lang":"sl","#text":"str. 141-150"},{"@xml:lang":"sl","#text":"letnik:year 10"}],"dc:identifier":["COBISSID_HOST:1540068548","ISSN:1855-3303","URN:URN:NBN:SI:doc-RR71U7L3"],"dc:language":"en","dc:publisher":{"@xml:lang":"sl","#text":"University of Primorska Press"},"dc:subject":[{"@xml:lang":"sl","#text":"kulturni turizem"},{"@xml:lang":"sl","#text":"motivacija"},{"@xml:lang":"en","#text":"motivation"},{"@xml:lang":"sl","#text":"muzeji"}],"dcterms:temporal":{"@rdf:resource":"2010-2025"},"dc:title":{"@xml:lang":"sl","#text":"Visitors' preferences for museum interpretation| identifying and targeting market segments|"},"dc:description":{"@xml:lang":"sl","#text":"A number of heritage studies have revealed that interpretation is an essential com- ponent of the visitor experience. However, visitors differ in their interests in inter- pretation. Preferences for interpretation, which are often neglected in the literature, are essential for the marketing and management of heritage organisations. This pa- per deals with visitors% preferences for museum interpretation to determine what the preferred types of interpretation of museums exhibits are and what the differ- ences between the segments of visitors in this regard are. The research focuses on seven Adriatic heritage museums that took part in the cross-border project on the strengthening of cultural tourism through market-oriented initiatives. The survey set out to obtain information on visitor profiles and their preferences for museum interpretation. By isolating and analysing interpretation variables and visitor vari- ables associated with visitor interpretation preferences, a framework was developed that enable the initiatives in museum interpretation for target market segments"},"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-RR71U7L3","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-RR71U7L3"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-RR71U7L3/9812d436-1f46-474d-ab12-eddd4ff686b5/PDF"},"edm:rights":{"@rdf:resource":"http://creativecommons.org/licenses/by-nc-nd/4.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Založba Univerze na Primorskem"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-RR71U7L3/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-RR71U7L3"}}}}