200 KB43 KB199420242009Albak, ErikDe Vreese, ClaesElmelund-Prastekar, ChristianHopmann, David Nicolasletnik:16številka:3str. 71-84ISSN:1318-3222COBISSID:29034333URN:URN:NBN:SI:doc-RMJ65PQCenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)DanskaDenmarkelectionjavno mnenjejavnostmass mediamnožični medijipolitical partypolitična propagandapolitične strankevolitveThe public or parties in the media?| a study of public, party and media issue agendas in five Danish election campaigns|As the media plays a central role in the way modern democracies function, it is important to study whether the media engages in a top-down or a bottom-up mode of covering election news. The article studies whether the media agenda is congruent with the parties' and the public's agenda by analysing the three agendas in five national Danish election campaigns. Theoretically, increased professionalisation of politicians' efforts to influence media coverage suggests convergence between the media and the party agendas, while increased commercialisation of the media suggests convergence between the media and the public agendas. However, since both the professionalisation of the parties andthe commercialisation of the media are ongoing processes, convergence between all three agendas may be expected. Results show that the media agenda is slightly more similar to the agenda of the parties, but in general the media seems to be rather good at balancing their obligations to represent the issues of the elite on the one hand and to give voice to public concerns on the other. During the past two decades no convergence between the agendas is found, i.e. the interaction of the three different agendas is rather stableKo mediji igrajo središčno vlogo v delovanju moderne demokracije, je pomembno,kakšen pristop k volilnim novicam uporabljajo - od zgoraj navzdol ali od spodaj navzgor. Z analizo petih danskih volilnih kampanj članek proučuje, ali je medijska agenda (bolj) skladna z agendo javnosti ali agendo politike. Vse večja profesionalizacija vpliva politikov na medije naj bi v teoriji povečevala skladnost medijske in strankarske agende, komercializacija pa naj bi povečevala skladnost medijske agende z agendami javnosti. Ker profesionalizacija politike in komercializacija medijev potekata hkrati, bi lahko pričakovali skladnost med vsemi tremi agendami. Rezultati analize kažejo, da je medijska agenda nekoliko bolj podobna strankarskim agendam, vendar je videti, da mediji dobro usklajujejo svoje obveznosti predstavljanja strankarskih agend in glasu ljudstva. V zadnjih dveh desetletjih ni opaziti povečevanja skladnosti med tremi agendami; interakcija med njimi ostaja stabilnaTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM