634 KB58 KB196520252019Bellina, Željkoštevilka:1letnik:56str. 53-73, 309ISSN:0040-3598COBISSID_HOST:36094557URN:URN:NBN:SI:doc-QVSY1SMEenVisoka šola za politične vedeTeorija in praksaDiplomacijaDiplomacyEconomyForeign investmentsgospodarska diplomacijaGospodarstvoTransitionTranzicijaTuje naložbeCommercial diplomacy in the service helping to attract foreign direct investment| the case of the Republic of Serbia|In this paper, the example of the Republic of Serbia is considered to show that commercial diplomacy can be a useful foreign policy instrument by helping to attract foreign direct investment from emerging countries (many of which Serbia enjoys good political and/or close cultural relations with), that are widely regarded as the drivers of global economic growth in the future. The Russian Federation and the People's Republic of China are viewed as the target countries. Given that many emerging countries have fast-growing economies and are increasingly investing abroad, the presented data allow us to conclude that not only Serbia, but other Western Balkans countries too, as well as transition and/or developing countries generally need to strengthen their commercial diplomacy towards the emerging countries in order to attract as much foreign direct investment as possible to boost their economic development, growth and employmentČlanek analizira pomembnost gospodarske diplomacije za privabljanje tujih neposrednih investicij. Pri tem se naslanja na primer Srbije kot tranzicijske države in na njene odnose z državami v vzponu, Rusko federacijo in Ljudsko republiko Kitajsko. Analiza pokaže, da se je Srbija pri svoji internacionalizaciji močno naslonila na te tri gospodarske sile, poleg političnih dogovorov pa je za spodbujanje gospodarskega sodelovanja z omenjenimi državami uporabila tudi gospodarsko diplomacijo. Posledično lahko zaključimo, da se je na primeru Srbije gospodarska diplomacija izkazala kot odlično sredstvo ne samo razvijanja tržnega gospodarstva, ampak tudi premagovanja težav v tranzicijskem gospodarstvuTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Ljubljani, Fakulteta za družbene vede