Advertising effectiveness evaluation and core market turbulence

URN:NBN:SI:doc-QFBOWWDN2010Jančič, ZlatkoŽabkar, Vesnadocuments/doc/Q/URN_NBN_SI_doc-QFBOWWDN_001.htmdocuments/doc/Q/URN_NBN_SI_doc-QFBOWWDN_001.pdfdocuments/doc/Q/URN_NBN_SI_doc-QFBOWWDN_001.txt1016articlestr. 79-891408-165229943389URN:NBN:SI:doc-QFBOWWDNengMarketing magazinAkademija MMInCAdvertisingEffectivenessefficiencyMarketmarketingOglaševanjereklamaTrgtržno komuniciranjeUčinkovitostAdvertising effectiveness evaluation and core market turbulence