{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-QES6GJER/ee66c405-e95b-4613-963e-7c41e0726fc0/PDF","dcterms:extent":"350 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-QES6GJER/226baf0d-f894-49b4-8710-80893b3298bf/TEXT","dcterms:extent":"60 KB"}],"edm:TimeSpan":{"@rdf:about":"1997-2023","edm:begin":{"@xml:lang":"en","#text":"1997"},"edm:end":{"@xml:lang":"en","#text":"2023"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-QES6GJER","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-NBP8CVHZ"},{"@xml:lang":"sl","#text":"Akademija MM"}],"dcterms:issued":"2018","dc:creator":["Hrovat, Neža","Verk, Nataša"],"dc:format":[{"@xml:lang":"sl","#text":"letnik:13"},{"@xml:lang":"sl","#text":"številka:27"},{"@xml:lang":"sl","#text":"str. 65-78"}],"dc:identifier":["ISSN:1408-1652","COBISSID:35568989","URN:URN:NBN:SI:doc-QES6GJER"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Marketing magazin"},"dc:subject":[{"@xml:lang":"sl","#text":"informacijska tehnologija"},{"@xml:lang":"sl","#text":"mladina"},{"@xml:lang":"sl","#text":"nakup"},{"@xml:lang":"sl","#text":"potrošniki"},{"@xml:lang":"sl","#text":"psihologija potrošnika"},{"@xml:lang":"sl","#text":"spletni dnevniki"}],"dcterms:temporal":{"@rdf:resource":"1997-2023"},"dc:title":{"@xml:lang":"sl","#text":"Vpliv slovenskih lepotnih blogov na nakupno namero generacije mlajših milenijcev|"},"dc:description":[{"@xml:lang":"sl","#text":"The development of the blogosphere in Slovenia, and globally, is increasingly marked by the trend known as the \"commercialisation\" of blogs. In consumers' eyes bloggers increasingly take on the role of influencers, who share their opinions or recommendations regarding specific products, brands or companies with their social network. Therefore, from the viewpoint of brand managers and companies at large the collaborations with bloggers and blogs, which represent a type of electronic word-of-mouth, are fast becoming an important part of planning their communication campaigns even though till now only little research has been done in relation to the impact of following blog content on consumers' behavioural intentions. In order to address this research gap, the present study examines the relationship between blog characteristics and their influence on the consumers' purchase, and it does so by focusing on analysing the Slovenian beauty bloggers and the generation of younger millennials as their primary target group. The study introduces an updated model for investigating the influence of electronic word-of-mouth on the purchase intention in the context of a blogosphere. The results of a quantitative study show that the blog content produced by Slovenian beauty bloggers affects the purchase intention of the generation of (younger) millennials. It is revealed that both the perceived credibility and the level of adoption of blog content - the latter is predicted both by the consumers' attitude towards information and the perceived usefulness of information - have a positive impact on the consumers' purchase intention. The study also examines some practical implications of research results for bloggers and companies that collaborate with them to pursue marketing goals"},{"@xml:lang":"sl","#text":"Razvoj blogosfere v Sloveniji in globalno vse bolj zaznamuje trend \"komercializacije\" blogov. Blogerji vse pogosteje v očeh potrošnikov prevzemajo vlogo vplivnežev, ki s svojim omrežjem sledilcev delijo mnenja ali priporočila o uporabi specifičnih izdelkov, tržnih znamk ali podjetij. Zato z vidika upravljavcev tržnih znamk in podjetij nasploh sodelovanje z blogi, kot eno izmed oblik elektronskih govoric, oz. z njihovimi ustvarjalci hitro postaja pomemben del načrtovanja komunikacijskih kampanj, čeravno je vpliv spremljanja blogerskih vsebin na vedenjske namere potrošnikov zaenkrat malo raziskan. Da bi nagovorili to raziskovalno vrzel, v pričujoči raziskavi preučujemo značilnosti blogerskih vsebin in njihov učinek na nakupno namero potrošnikov, in sicer na primeru slovenske lepotne blogosfere ter generacije mlajših milenijcev kot njihove osrednje ciljne skupine. Za namen raziskovanja predstavimo posodobljen model raziskovanja vpliva elektronskih govoric na nakupno namero v kontekstu blogov. Izsledki kvantitativne raziskave pokažejo, da vsebine, ki jih slovenski lepotni blogerji podajajo na svojih blogih, vplivajo na nakupno namero generacije (mlajših) milenijcev. Izkaže se namreč, da tako zaznana kredibilnost kot stopnja sprejetosti blogerskih vsebin, ki jo napovedujeta potrošnikov odnos do informacij in zaznana uporabnost informacij, pozitivno vplivata na nakupno namero potrošnikov. Rezultate raziskave prispevek reflektira tako v luči implikacij za ustvarjalce blogerskih vsebin kot za podjetja, ki z blogerji sodelujejo z namenom uresničevanja marketinških ciljev"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-QES6GJER","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-QES6GJER"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-QES6GJER/ee66c405-e95b-4613-963e-7c41e0726fc0/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Društvo za marketing Slovenije"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-QES6GJER/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-QES6GJER"}}}}