{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-Q72I2B7Q/1a98f97f-019a-4115-b5e7-e8276330575a/PDF","dcterms:extent":"1410 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-Q72I2B7Q/80a1241b-2dc7-46ed-84a3-a1d2d69b3114/TEXT","dcterms:extent":"38 KB"}],"edm:TimeSpan":{"@rdf:about":"1997-2023","edm:begin":{"@xml:lang":"en","#text":"1997"},"edm:end":{"@xml:lang":"en","#text":"2023"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-Q72I2B7Q","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-NBP8CVHZ"},{"@xml:lang":"sl","#text":"Akademija MM"}],"dcterms:issued":"1998","dc:creator":"Rojšek, Iča","dc:format":[{"@xml:lang":"sl","#text":"številka:2"},{"@xml:lang":"sl","#text":"letnik:2"},{"@xml:lang":"sl","#text":"str. 45-52"}],"dc:identifier":["COBISSID_HOST:10302509","ISSN:1408-1652","URN:URN:NBN:SI:doc-Q72I2B7Q"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Marketing magazin"},"dc:subject":[{"@xml:lang":"en","#text":"business success"},{"@xml:lang":"en","#text":"companies"},{"@xml:lang":"en","#text":"industrial companies"},{"@xml:lang":"sl","#text":"industrijska podjetja"},{"@xml:lang":"en","#text":"marketing"},{"@xml:lang":"sl","#text":"podjetja"},{"@xml:lang":"sl","#text":"poslovni uspeh"},{"@xml:lang":"en","#text":"Slovenia"},{"@xml:lang":"sl","#text":"Slovenija"},{"@xml:lang":"sl","#text":"trženje"}],"dcterms:temporal":{"@rdf:resource":"1997-2023"},"dc:title":{"@xml:lang":"sl","#text":"Trženje in druge poslovne funkcije - prijatelji ali sovražniki?|"},"dc:description":[{"@xml:lang":"sl","#text":"Coordination between marketing and other business functions is not simple at all. The problems related to this are the result of the core differences in views on what the principal objective of a company is or what its role in the economy is, and also on the priority order of certain factors which contributeto the business sucess of the company. Therefore, conflicts are bound to appear. In this paper the relationships and the most frequent conflicts between marketing and other functions (production, purchasing, R&D, finance, and sales) are described. The paper concludes with the results of the exploratory research on a sample of 46 Slovene industrial companies"},{"@xml:lang":"sl","#text":"Koordinacija med trženjem in drugimi poslovnimi funkcijami ni niti najmanj enostavna. Problemi v tej zvezi so predvsem posledica v osnovi različnih mnenj o tem, kaj je temeljni smoter delovanja podjetja in kakšno je njegovo mesto v gospodarstvu, pa tudi o prioriteti posameznih dejavnikov, ki prispevajo k poslovnemu uspehu podjetja. Zato ni niti tako neobičajno, da prihaja med trženjem in drugimi funkcijami do konfliktov. Članek najprej predstavlja, kakšna so razmerja in najpogostejši konflikti med trženjem in posameznimi drugimi funkcijami (proizvodnja, nabava, R&R, finance, prodaja), na katera opozarja literatura, nato pa navaja rezultate eksplorativne raziskave, ki je bila opravljena na vzorcu 46 slovenskih industrijskih podjetij"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-Q72I2B7Q","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-Q72I2B7Q"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-Q72I2B7Q/1a98f97f-019a-4115-b5e7-e8276330575a/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Društvo za marketing Slovenije"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-Q72I2B7Q/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-Q72I2B7Q"}}}}