{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-PYBD7ZRM/3b4cf67f-6144-4c93-acdb-e238d86cf429/PDF","dcterms:extent":"1598 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-PYBD7ZRM/26224b6b-423c-4c89-964b-148ef2e94ef2/TEXT","dcterms:extent":"70 KB"}],"edm:TimeSpan":{"@rdf:about":"1985-2025","edm:begin":{"@xml:lang":"en","#text":"1985"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-PYBD7ZRM","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-U694A0TC"},{"@xml:lang":"sl","#text":"Dela - Oddelek za geografijo Filozofske fakultete v Ljubljani"}],"dcterms:issued":"2019","dc:creator":["Gornik, Barbara","Potočnik Slavič, Irma"],"dc:format":[{"@xml:lang":"sl","#text":"številka:52"},{"@xml:lang":"sl","#text":"str. 29-59"}],"dc:identifier":["ISSN:0354-0596","COBISSID_HOST:71160930","URN:URN:NBN:SI:doc-PYBD7ZRM"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Znanstvena založba Filozofske fakultete"},"dc:subject":[{"@xml:lang":"en","#text":"herbalism"},{"@xml:lang":"sl","#text":"podeželje"},{"@xml:lang":"sl","#text":"podjetništvo na podeželju"},{"@xml:lang":"sl","#text":"razvoj podeželja"},{"@xml:lang":"en","#text":"rural areas"},{"@xml:lang":"en","#text":"rural development"},{"@xml:lang":"en","#text":"rural entrepreneurship"},{"@xml:lang":"en","#text":"Slovenia"},{"@xml:lang":"sl","#text":"Slovenija"},{"@xml:lang":"sl","#text":"zeliščarstvo"}],"dcterms:temporal":{"@rdf:resource":"1985-2025"},"dc:title":{"@xml:lang":"sl","#text":"Zeliščarstvo kot poslovna dejavnost na podeželju|"},"dc:description":[{"@xml:lang":"sl","#text":"In the last twenty years, herbalism has become a multifunctional production and service activity in which entrepreneurship, traditional knowledge, agriculture, environmental protection and modern lifestyles are intertwined. A key, relatively new player in Slovenian herbalism are herbal entrepreneurs, who enter the market with different knowledge and marketing approaches. Qualitative analysis of semi-structured interviews with herbal entrepreneurs produced a qualitative profile for each company and a schematic representation of entrepreneurial and marketing characteristics (diversity of offer, sales channels, opportunity for expansion of of-fer, promotion, networking, availability of workforce and succession issue). They are highly dependent on the characteristics of the operator, namely his or her age, completed formal education, age of the company and entrepreneurial experience, and the reasons for establishing the company. For the successful operation of herbal entrepreneurs their connection with the local and wider (business) environment is of essential importance"},{"@xml:lang":"sl","#text":"V zadnjih dvajsetih letih je zeliščarstvo postalo večfunkcijska proizvodno-storitve-na dejavnost, v kateri se prepletajo podjetništvo, tradicionalno znanje, kmetijstvo, varovanje naravnega okolja in sodoben način življenja. Ključni, relativno nov akter slovenskega zeliščarstva, so zeliščarji-podjetniki, ki na tržišče vstopajo z različnim znanjem in trženjskimi pristopi. S kvalitativno analizo polstrukturiranih intervjujev z zeliščarji-podjetniki smo za vsako podjetje izdelali kvalitativni profi l in shematizi-ran prikaz podjetniških in trženjskih značilnosti (raznovrstnost ponudbe, prodajni kanali, možnost za širitev ponudbe, promocija, povezovanje in mreženje ter razpolo-žljivost delovne sile in vprašanje nasledstva). Le-te so močno odvisne od značilnosti nosilca dejavnosti, in sicer njegove starosti, zaključene formalne stopnje izobrazbe, starosti podjetja in podjetniških izkušenj ter razlogov za ustanovitev podjetja. Za us-pešno delovanje zeliščarjev-podjetnikov so ključne njihove povezave z lokalnim in širšim (poslovnim) okoljem"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-PYBD7ZRM","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-PYBD7ZRM"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-PYBD7ZRM/3b4cf67f-6144-4c93-acdb-e238d86cf429/PDF"},"edm:rights":{"@rdf:resource":"http://creativecommons.org/licenses/by-sa/4.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Ljubljani, Filozofska fakulteta"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-PYBD7ZRM/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-PYBD7ZRM"}}}}