URN:NBN:SI:doc-PBWD5NCE2021Grgurić Čop, NinaJelenc, LaraTorbarina, Matiadocuments/doc/P/URN_NBN_SI_doc-PBWD5NCE_001.pdfdocuments/doc/P/URN_NBN_SI_doc-PBWD5NCE_001.txt167articlestr. 33-450547-310110.2478/ngoe-2021-000469832963URN:NBN:SI:doc-PBWD5NCEengDruštvo ekonomistov MariborEkonomski center MariborEkonomsko-poslovna fakultetaNaše gospodarstvoInCbarva logotipalogotip podjetjaoblika logotipaprepoznavnost znamkepriljubljenost logotipaLogo shape and color as drivers of change in brand evaluation and recognition