{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-P9OOZ5G2/12a4bfc2-a75f-418c-91d7-20f54f10f1ad/PDF","dcterms:extent":"733 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-P9OOZ5G2/b63ff7eb-4296-48c0-bc81-12a4b18ed83f/TEXT","dcterms:extent":"0 KB"}],"edm:TimeSpan":{"@rdf:about":"1965-2025","edm:begin":{"@xml:lang":"en","#text":"1965"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-P9OOZ5G2","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-ETPSIC7M"},{"@xml:lang":"sl","#text":"Teorija in praksa"}],"dcterms:issued":"2020","dc:creator":"Mikolič, Vesna","dc:format":[{"@xml:lang":"sl","#text":"letnik:57"},{"@xml:lang":"sl","#text":"številka:posebna"},{"@xml:lang":"sl","#text":"str. 71-88, 171-172"}],"dc:identifier":["ISSN:0040-3598","COBISSID_HOST:36653149","URN:URN:NBN:SI:doc-P9OOZ5G2"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Visoka šola za politične vede"},"dc:subject":[{"@xml:lang":"sl","#text":"blagovne znamke"},{"@xml:lang":"en","#text":"branding"},{"@xml:lang":"sl","#text":"jezikovna zavest"},{"@xml:lang":"sl","#text":"jezikovne prakse"},{"@xml:lang":"en","#text":"language awareness"},{"@xml:lang":"en","#text":"language of tourism"},{"@xml:lang":"sl","#text":"poslovni jezik"},{"@xml:lang":"sl","#text":"raba jezika"},{"@xml:lang":"sl","#text":"raba jezika v turizmu"},{"@xml:lang":"en","#text":"tourism"},{"@xml:lang":"en","#text":"tourism advertising"},{"@xml:lang":"en","#text":"tourism discourse"},{"@xml:lang":"en","#text":"tourism studies"},{"@xml:lang":"sl","#text":"turistični diskurz"},{"@xml:lang":"sl","#text":"turizem"},{"@xml:lang":"sl","#text":"znamčenje"}],"dcterms:temporal":{"@rdf:resource":"1965-2025"},"dc:title":{"@xml:lang":"sl","#text":"Komuniciranje v turizmu kot samospoznavanje in povezovanje|"},"dc:description":[{"@xml:lang":"sl","#text":"The paper presents analysis of the Strategy of the Sustainable Growth of Slovenian Tourism 2017-2021 and tourism advertising texts related to the conference \"Slovenian in the public sphere\" held in 1979 conducted to determine the current attitude to tourism and tourism communication in Slovenia. We were interested in four aspects: the Slovenian state's strategic orientation in the field of tourism, language as part of the branding, authenticity and persuasiveness of the tourism advertising discourse, and language as a tourist product. The findings show that tourism, which is developing in the direction of sustainable tourism in line with the global tourism guidelines is, on one hand, perceived as a driver of overall social development and, on the other, as merely a leisure and economic activity. There are also examples of good practices where communication providers emphasise the authenticity and persuasiveness of the communication they achieve through language awareness and appropriate use of the language and individual linguistic means"},{"@xml:lang":"sl","#text":"V prispevku prek analize Strategije trajnostne rasti slovenskega turizma 2017-2021 in turističnooglaševalskih besedil v navezavi na posvet Slovenščina v javnosti iz leta 1979 ugotavljamo, kakšen je današnji odnos do turizma in turističnega komuniciranja v Sloveniji. Zanimali so nas štirje vidiki: strateška usmerjenost slovenske države na področju turizma, jezik kot del znamčenja, avtentičnost in prepričljivost turističnooglaševalskega diskurza ter jezik kot turistična ponudba. Ugotovitve kažejo, da turizem, ki se skladno z globalnimi turističnimi smernicami razvija v smeri trajnostnega turizma, na eni strani dojemamo kot gonilo celotnega družbenega razvoja, na drugi pa še vedno kot zgolj prostočasno in gospodarsko dejavnost. Obstajajo tudi primeri dobrih praks, kjer ponudniki v komuniciranju izpostavljajo avtentičnost in prepričljivost sporočanja, ki ju dosegajo z ozaveščeno rabo jezika in posameznih jezikovnih sredstev"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-P9OOZ5G2","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-P9OOZ5G2"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-P9OOZ5G2/12a4bfc2-a75f-418c-91d7-20f54f10f1ad/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Ljubljani, Fakulteta za družbene vede"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-P9OOZ5G2/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-P9OOZ5G2"}}}}