The moderator effect of the perception of value co-creation on the relationship between hotel brand equity and WOM

URN:NBN:SI:doc-P64X3ZY62021Seval Ergün, GözdeUslu, Abdullahdocuments/doc/P/URN_NBN_SI_doc-P64X3ZY6_001.pdfdocuments/doc/P/URN_NBN_SI_doc-P64X3ZY6_001.txt142articlestr. 149-164, 2461105868831855-3303URN:NBN:SI:doc-P64X3ZY6engUniversity of Primorska PressAcademica turisticaBY-NC-NDblagovne znamkehotelihotelirstvomanagementturizemThe moderator effect of the perception of value co-creation on the relationship between hotel brand equity and WOM