{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-P5VVEGJ7/3612647f-d676-45b0-87b4-f96253050285/PDF","dcterms:extent":"289 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-P5VVEGJ7/25faa7d3-d8fd-49a1-a364-fccb58877ba5/TEXT","dcterms:extent":"0 KB"}],"edm:TimeSpan":{"@rdf:about":"2006-2026","edm:begin":{"@xml:lang":"en","#text":"2006"},"edm:end":{"@xml:lang":"en","#text":"2026"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-P5VVEGJ7","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/urn:nbn:si:spr-hthivfa7"},{"@xml:lang":"sl","#text":"Naše gospodarstvo"}],"dcterms:issued":"2024","dc:creator":["Laura, Izabela","Radman Peša, Anita","Smokrović, Ana Maria","Valčić, Marko"],"dc:format":[{"@xml:lang":"sl","#text":"številka:1"},{"@xml:lang":"sl","#text":"letnik:70"},{"@xml:lang":"sl","#text":"str. 61-70"}],"dc:identifier":["ISSN:0547-3101","DOI:10.2478/ngoe-2024-0006","COBISSID:237561603","URN:URN:NBN:SI:doc-P5VVEGJ7"],"dc:language":"en","dc:publisher":[{"@xml:lang":"sl","#text":"Društvo ekonomistov Maribor"},{"@xml:lang":"sl","#text":"Ekonomski center Maribor"},{"@xml:lang":"sl","#text":"Ekonomsko-poslovna fakulteta"}],"dc:subject":[{"@xml:lang":"en","#text":"consumer behavior"},{"@xml:lang":"en","#text":"consumer choice"},{"@xml:lang":"en","#text":"decision making"},{"@xml:lang":"en","#text":"eye tracking technology"},{"@xml:lang":"sl","#text":"potrošniki"},{"@xml:lang":"sl","#text":"prodaja"},{"@xml:lang":"sl","#text":"vedenje potrošnikov"},{"@xml:lang":"en","#text":"visual attention"}],"dcterms:temporal":{"@rdf:resource":"2006-2026"},"dc:title":{"@xml:lang":"sl","#text":"Overview of the use of eye-tracking technology for monitoring consumer views|"},"dc:description":[{"@xml:lang":"sl","#text":"Eye-tracking technology has become increasingly popular in studying consumer behavior and decision-making as a part of the marketing research area. The paper highlights the importance of eye tracking in the study of consumer behavior including the use of eye tracking in virtual reality environments, the integration of eye tracking with other physiological measures, and the development of more sophisticated analytical techniques. By observing eye movements and fixations researchers can gain insight into the visual and cognitive processes underlying consumer choices. For this reason, a literature review of relevant studies provides a detailed synthesis of the development of eye-tracking experiments. This paper contributes to the latest findings on consumer behavior in the field of eye-tracking technology"},{"@xml:lang":"sl","#text":"Tehnologija sledenja očem postaja vse bolj priljubljena pri preučevanju vedenja in odločanja potrošnikov v okviru področja trženjskih raziskav. V prispevku je poudarjen pomen sledenja očem pri preučevanju vedenja potrošnikov, vključno z uporabo sledenja očem v okoljih virtualne resničnosti, povezovanjem sledenja očem z drugimi fiziološkimi meritvami in razvojem bolj izpopolnjenih analitičnih tehnik. Z opazovanjem gibanja oči in fiksacij lahko raziskovalci dobijo vpogled v vizualne in kognitivne procese, na katerih temeljijo odločitve potrošnikov. Zato pregled literature o ustreznih študijah zagotavlja podrobno sintezo razvoja eksperimentov s sledenjem očem. Ta članek prispeva k najnovejšim ugotovitvam o vedenju potrošnikov na področju tehnologije sledenja očem"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-P5VVEGJ7","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-P5VVEGJ7"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-P5VVEGJ7/3612647f-d676-45b0-87b4-f96253050285/PDF"},"edm:rights":{"@rdf:resource":"http://creativecommons.org/licenses/by-nc-nd/4.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Mariboru, Ekonomsko-poslovna fakulteta"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-P5VVEGJ7/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-P5VVEGJ7"}}}}