URN:NBN:SI:doc-P21YW66K2020Križaj, Dejandocuments/doc/P/URN_NBN_SI_doc-P21YW66K_001.pdfdocuments/doc/P/URN_NBN_SI_doc-P21YW66K_001.txt1articlestr. 97-110, 120year 1310.26494/2335-4194.13.97-1101855-330326357507URN:NBN:SI:doc-P21YW66KengUniversity of Primorska PressAcademica turisticaBY-SAcontinuous improvementinnovationinovativnostkvalitetamanagementqualitysmart tourismturizemzagotavljanje kvaliteteIntegration of quality, continuous improvement, and innovation in tourismthe QCII model