{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-OT6E24BX/d67fce2a-f408-4ff8-a1f0-4d138fec585e/HTML","dcterms:extent":"46 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-OT6E24BX/f39f8a66-d94b-4829-8002-3f3833f10733/PDF","dcterms:extent":"73 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-OT6E24BX/367f74f4-7aec-414a-bd19-0c6d5f08b1f4/TEXT","dcterms:extent":"40 KB"}],"edm:TimeSpan":{"@rdf:about":"1997-2023","edm:begin":{"@xml:lang":"en","#text":"1997"},"edm:end":{"@xml:lang":"en","#text":"2023"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-OT6E24BX","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-NBP8CVHZ"},{"@xml:lang":"sl","#text":"Akademija MM"}],"dcterms:issued":"2009","dc:creator":"Milfelner, Borut","dc:format":[{"@xml:lang":"sl","#text":"10 strani"},{"@xml:lang":"sl","#text":"številka:13"},{"@xml:lang":"sl","#text":"letnik:9"},{"@xml:lang":"sl","#text":"str. 23-32"}],"dc:identifier":["ISSN:1408-1652","COBISSID:9863452","URN:URN:NBN:SI:doc-OT6E24BX"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Marketing magazin"},"dc:subject":[{"@xml:lang":"sl","#text":"inovativno poslovanje"},{"@xml:lang":"sl","#text":"inovativnost"},{"@xml:lang":"sl","#text":"konkurenčnost"},{"@xml:lang":"en","#text":"marketing"},{"@xml:lang":"sl","#text":"podjetja"},{"@xml:lang":"en","#text":"Slovenia"},{"@xml:lang":"sl","#text":"Slovenija"},{"@xml:lang":"sl","#text":"trg"},{"@xml:lang":"sl","#text":"trženje"}],"dcterms:temporal":{"@rdf:resource":"1997-2023"},"dc:title":{"@xml:lang":"sl","#text":"Analiza povezanosti dejavnikov tržne naravnanosti z inovacijskimi viri na vzorcu podjetij v Sloveniji|"},"dc:description":[{"@xml:lang":"sl","#text":"In the present contribution the role and importance of market orientation for development of innovation resources is discussed. Market orientation is set ofactivities and processes that originate in adequate organizational culture. Market oriented organizations, with its information about customers and competitors and its information dissemination through relevant functions, often has better capabilities for new ideas that lever motivation for new product and new processes development. The empirical research was implemented on a sample of 415 companies with more than 20 employees in Slovenia. The results show that all three components of market orientation (customer orientation, competitor orientation and interfunctional coordination) are related with innovativeness as well as with capability to innovate"},{"@xml:lang":"sl","#text":"V pričujočem prispevku opredeljujemo vlogo in pomen tržne naravnanosti za razvoj inovacijskih virov organizacije. Tržna naravnanost je niz aktivnosti in procesov, ki izhajajo iz ustrezne kulture organizacije. Tržno naravnane organizacije imajo zaradi njihovega poznavanja odjemalcev in konkurentov ter zaradi ustreznega razpečevanja informacij vsem relevantnim funkcijam, pogosto večje sposobnosti za konstruktivne nove ideje, ki vzpodbujajo motivacijo za izboljšavo obstoječih izdelkov, za uvajanje novih izdelkov in za razvijanje novih procesov v organizaciji. V raziskavi, ki smo jo izvedli na vzorcu 415 podjetij v Sloveniji z več kot 20 zaposlenimi ugotavljamo, da so vse tri komponente tržne naravnanosti (naravnanost na odjemalce, naravnanost na konkurente in medfunkcijska povezanost) povezane tako z inovativnostjo, kot tudi s sposobnostjo za uvajanje novih izdelkov na trge"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-OT6E24BX","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-OT6E24BX"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-OT6E24BX/f39f8a66-d94b-4829-8002-3f3833f10733/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Društvo za marketing Slovenije"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-OT6E24BX/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-OT6E24BX"}}}}