368 KB44 KB199420241999Gulyas, Agnesštevilka:2letnik:6str. 61-74ISSN:1318-3222COBISSID:19251293URN:URN:NBN:SI:doc-OSKPYT3RenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)Central EuropečasopisiEastern Europemass mediamnožični medijiprivatizacijaSrednja EvropatranzicijaVzhodna EvropaStructural changes and organisations in the print media markets of post-communist East Central Europe|The transformation of the media in East Central Europe during the post-communist period is featured by different economic, social, political and cultural changes. This article looks at two specific issues: structural and ownership changes in the print media markets of the Czech Republic, Hungary and Poland since 1989. Using analytical tools of media economics research characteristics of market structures, such as development of supply and demand, concentration, barriers to market entry, vertical integration, are analysed. It is argued that post-communist print media markets became less concentrated compared to the communist era, and due to frequent ownership changes market concentration levels fluctuated but not increased substantially during the 1990s. The article also gives an overview of the main characteristics of local and foreign-owned media companies. The development and reasons behind foreign investments are examined, as foreign ownership played a significant role in the print media sectors of the three countries during the post-communist era. It is argued that foreign media ownership is part of the general internationalisation of post-communist media in East Central Europe, which process has both negative and positive effectsV preoblikovanju množičnih občil v vzhodni srednji Evropi v pokomunističnem času igrajo odločilno vlogo ekonomske, socialne, politične in kulturne spremembe. Članek obravnava dve specifični problematiki: spremembe v strukturi in lastništvu na češkem, madžarskem in poljskem trgu po letu 1989. Analizirane so spremembe v ponudbi in povpraševanju, koncentraciji in vertikalni integraciji tiska. Analiza ugotavlja, da so časopisni trgi postali manj koncentrirani, kot so bili v času komunizma, ter da se raven koncentracije spreminja zaradi pogostih sprememb v lastništvu, vendar pa se v devetdesetih letih ni bistveno povečala. Članek posebej obravnava glavne značilnosti lokalnih medijskih družb in družb v tuji lasti, zlasti razvoj tujih investicij in razloge zanje, saj so tuji lastniki igrali pomembno vlogo v tranzicijskem času v vseh treh analiziranih državah. Tuje lastništvo je obravnavano kot del splošne internacionalizacije pokomunističnih občil v vzhodni srednji Evropi, ki ima tako negativne kot pozitivne poslediceTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM