218 KB51 KB199420242006Brants, KeesPraag, Philip vanštevilka:1letnik:13str. 25-40ISSN:1318-3222COBISSID:25042269URN:URN:NBN:SI:doc-ODTOWKZYenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)communicationinformiranjejavnostkomuniciranjemass mediamnožični medijiNizozemskaobjektivnostobveščanjepolitične razmereSigns of media logic| half a century of political communication in the Netherlands|On the basis of three elections, covering a period of fifty years, the authorsaim at testing the increasingly popular hypothesis that political communication is driven by media logic and by political and media system characteristics. In short: sooner or later, the modes and styles of American media will appear in Europe too. The complex and volatile relationship betweenmedia and politics in the Netherlands in the last half-century does show some, although not uni-linear signs of media logic. The strength of a public service tradition and a political culture of nonadversariality, however, seem to have stopped the developments short of a political communication style which is characterised by performance driven campaigning, horse race and poll driven reporting, orientation on the public as consumers, journalistic dominance, agenda setting and cynicismOdnos med politiko in mediji na Nizozemskem se je v zadnjih desetletjih bistveno spremenil. Vendar te spremembe ne sledijo niti spremembam v ZDA niti v drugih evropskih državah. Tehnološke, komercialne in konkurenčne razmere na Nizozemskem sicer niso bistveno drugačne od tistih v ZDA in drugih visoko industrializiranih držav, toda družbenopolitični kontekst vodi k drugačnim praksam političnega komuniciranja. To pojasnjujeta predvsem dva dejavnika: velik vpliv vrednot javne radio-televizije na kakovost, stile in cilje poročanja o politiki tudi v bolj komercialno usmerjenih medijih ter politična kultura nesovraštva, ki se je oblikovala v konsenzualni demokraciji in ki preprečuje negativno in cinično poročanjeTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM