449 KB35 KB200620252014Sharma, Kirtištevilka:3/4letnik:60str. 26-33ISSN:0547-3101COBISSID:11810844URN:URN:NBN:SI:doc-OBH50ILJenDruštvo ekonomistov MariborEkonomski center MariborEkonomsko-poslovna fakultetaNaše gospodarstvoIndiaIndijamobilni telefonitelecommunicationtelekomunikacijetelekomunikacijske storitveuporabnikizadovoljstvoEmpirical study of factors affecting the value of telecom services| Empirična študija dejavnikov, ki vplivajo na telekomunikacijske storitve| exploring telecom services value model| vrednostni model telekomunikacijskih storitev|This exploratory study investigated the evolution and changing definition of value proposition in the Indian telecom sector. Mobile phone users who had changed their mobile connection in the recent past were surveyed. The results indicated that, although the price in terms of call and SMS rates was previously regarded as dominant factors leading to consumer satisfaction, the definition of value has evolved with network connectivity, resulting in followed schemes emerging as the most influential factors. This paper proposes a value model and concludes with a discussion of contributions and proposed ideas for future studies in this areaV raziskavi sta bila proučena razvoj in spreminjanje opredelitve vrednosti za stranke na področju telefonskih operaterjev v Indiji. Usmerjena je bila v uporabnike mobilnih telefonov, ki so zamenjali mobilnega operaterja. V raziskavi je bilo ugotovljeno, da je bila do nedavnega cena telefonskih klicev in SMS-sporočil prevladujoči dejavnik zadovoljstva strank, v zadnjem času pa postajata prevladujoča dejavnika zadovoljstva strank povezljivost z omrežjem in značilnosti programov ponudbe. V članku predlagamo vrednostni model mobilnih operaterjev in analiziramo njegove vpliveTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Mariboru, Ekonomsko-poslovna fakulteta