81 KB401 KB46 KB200620252010Konda, Ivaštevilka:1/2letnik:569 stranistr. 92-100ISSN:0547-3101COBISSID:10128924URN:URN:NBN:SI:doc-NQ3QKE3YslDruštvo ekonomistov MariborEkonomski center MariborEkonomsko-poslovna fakultetaNaše gospodarstvokupciomrežjaponudbaposlovna uspešnostposlovno sodelovanjetrgDejavniki uspešnosti omrežja povezav med prodajalci in kupci na medorganizacijskem trgu| Success factors of the network of relationships between buyers and sellers on B2B market|In addition to the dimensions of sense-making in a network of relationships and the conditions for the effectiveness of cooperation in the network of relationships, this article discusses the risks associated with the network of relationships as well as the success of the network. The discussion indicates that the network of relationships forms the social capital point of view and strategic alliances between firms as well. The study concludes that knowing the success factors of the network of relationships between buyers and sellers can be of great assistance to the management of a company when developing customer strategies as well as creating the company''s general strategy. The research confirms the importance of monitoring and analysing the company''s network of relationships with its customersV članku poleg dimenzij smiselnosti odnosov v omrežju in pogojev za uspešnost sodelovanja v omrežju povezav predstavimo tudi tveganja, povezana z omrežjem povezav, in uspešnost le-teh. Pri tem obravnavamo omrežje z vidika socialnega kapitala podjetij in strateške povezave med njimi. Iz razprave lahko izvedemo sklep, da je poznavanje dejavnikov uspešnosti omrežja povezav med prodajalci in kupci na medorganizacijskem trgu managementu podjetja v veliko pomoč pri snovanju strategije do kupcev in strategije podjetja sploh. Raziskava potrjuje pomen spremljanja in analiziranja omrežja povezav podjetja s svojimi kupciTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Mariboru, Ekonomsko-poslovna fakulteta