{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-NLMR9VYM/6bb6cc03-9057-4465-a18e-0a5e187d1c06/PDF","dcterms:extent":"195 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-NLMR9VYM/70ba8439-4372-448e-a896-4275e4ecbffb/TEXT","dcterms:extent":"59 KB"}],"edm:TimeSpan":{"@rdf:about":"1997-2023","edm:begin":{"@xml:lang":"en","#text":"1997"},"edm:end":{"@xml:lang":"en","#text":"2023"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-NLMR9VYM","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-NBP8CVHZ"},{"@xml:lang":"sl","#text":"Akademija MM"}],"dcterms:issued":"2012","dc:creator":["Ivandič, Tanja","Podnar, Klement"],"dc:format":[{"@xml:lang":"sl","#text":"letnik:11"},{"@xml:lang":"sl","#text":"številka:20"},{"@xml:lang":"sl","#text":"str. 48-60"}],"dc:identifier":["ISSN:1408-1652","COBISSID:31861853","URN:URN:NBN:SI:doc-NLMR9VYM"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Marketing magazin"},"dc:subject":[{"@xml:lang":"sl","#text":"konkurenca"},{"@xml:lang":"sl","#text":"kupci"},{"@xml:lang":"sl","#text":"podjetja"},{"@xml:lang":"sl","#text":"storitve"},{"@xml:lang":"sl","#text":"uporabniki"},{"@xml:lang":"sl","#text":"zadovoljstvo"}],"dcterms:temporal":{"@rdf:resource":"1997-2023"},"dc:title":{"@xml:lang":"sl","#text":"Vpliv izbranih dejavnikov na zavezanost in lojalnost porabnikov mobilnih storitev|"},"dc:description":[{"@xml:lang":"sl","#text":"For several years, marketing researchers have agreed that commitment and loyalty to a service company are most important components for the company's long-term success. Identification of central factors of customer loyalty and commitment is crucial when looking for ways in which companies can differentiate themselves from the competition and build stable and trustworthy relationships with their customers. The purpose of the study is to examine links between chosen factors (satisfaction, image, trust and switching costs) and commitment and loyalty on the sample of customers of Slovenian mobile operators. Commitment was conceptualized as a three-dimensional variable, containing affective, normative and calculative commitment; loyalty was defined as a two-dimensional concept (behavioral and attitudinal loyalty). We also alternatively measured loyalty as a one-dimensional construct. The findings indicate that chosen factors generally have the biggest influence on affective commitment while they best predict loyalty when it is operationalized as a one-dimensional construct. This study - executed on a sample of customers of Slovenian mobile operators - confirms some relationships which are important for integrated understanding of commitment and loyalty in the service context"},{"@xml:lang":"sl","#text":"V teoriji in praksi že dolgo velja, da sta zavezanost in lojalnost storitvenemu podjetju dve izmed najpomembnejših komponent dolgoročnega uspeha podjetja. Identifikacija osrednjih dejavnikov, ki vplivajo na lojalnost in zavezanost, je ključnega pomena za iskanje načinov, s katerimi se lahko podjetja diferencirajo od konkurence ter gradijo stabilne in zaupanja vredne odnose s svojimi odjemalci. Zato je bil namen pričujoče raziskave preverjanje povezav med izbranimi dejavniki (zadovoljstvo, imidž, zaupanje in stroški zamenjave) in zavezanostjo ter lojalnostjo na vzorcu strank slovenskih mobilnih operaterjev. Pri tem smo zavezanost konceptualizirali kot tridimenzionalno spremenljivko, sestavljeno iz čustvene, normativne in vztrajnostne zavezanosti, lojalnost pa smo opredelili z vidika vedenjske in odnosne komponente (dvodimenzionalno) ter jo alternativno izmerili še kot enodimenzionalno spremenljivko. Raziskava je pokazala, da izbrani dejavniki v splošnem najbolj vplivajo na čustveno zavezanost, lojalnost pa najbolje napovedujejo, če to operacionaliziramo kot enodimenzionalni konstrukt. Z raziskavo med strankami slovenskih mobilnih operaterjev smo potrdili nekatere povezave, ki so pomembne pri celostnem razumevanju zavezanosti in lojalnosti v storitvah"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-NLMR9VYM","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-NLMR9VYM"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-NLMR9VYM/6bb6cc03-9057-4465-a18e-0a5e187d1c06/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Društvo za marketing Slovenije"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-NLMR9VYM/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-NLMR9VYM"}}}}