{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-N5QUE98F/a287cbfd-a10f-4d67-bdb9-9094789d73d4/PDF","dcterms:extent":"208 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-N5QUE98F/0c8e1751-5b75-4726-877f-b8cc79d6fd99/TEXT","dcterms:extent":"35 KB"}],"edm:TimeSpan":{"@rdf:about":"2011-2025","edm:begin":{"@xml:lang":"en","#text":"2011"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-N5QUE98F","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-YIYAAADU"},{"@xml:lang":"sl","#text":"Poligrafi"}],"dcterms:issued":"2025","dc:creator":"Štivić, Stjepan","dc:format":[{"@xml:lang":"sl","#text":"številka:119/120"},{"@xml:lang":"sl","#text":"letnik:30"},{"@xml:lang":"sl","#text":"str. 241-255 339, 350"}],"dc:identifier":["DOI:10.35469/poligrafi.2025.509","ISSN:1318-8828","COBISSID_HOST:262615043","URN:URN:NBN:SI:doc-N5QUE98F"],"dc:language":"en","dc:publisher":{"@xml:lang":"sl","#text":"Društvo za primerjalno religiologijo"},"dc:subject":[{"@xml:lang":"en","#text":"brain-computer interfaces (BCI)"},{"@xml:lang":"en","#text":"marketing model"},{"@xml:lang":"sl","#text":"marketinški model"},{"@xml:lang":"en","#text":"Neuralink"},{"@xml:lang":"en","#text":"religious symbolism"},{"@xml:lang":"en","#text":"technological salvation"},{"@xml:lang":"sl","#text":"tehnološka odrešitev"},{"@xml:lang":"sl","#text":"verska simbolika"}],"dcterms:temporal":{"@rdf:resource":"2011-2025"},"dc:title":{"@xml:lang":"sl","#text":"Technological salvation| Neuralink's campaign through the lens of religious symbolism|"},"dc:description":[{"@xml:lang":"sl","#text":"This paper critically examines Neuralink’s public campaign and promotional strategies through the lens of religious symbolism and marketing ideas. positioned as a leader in brain-computer interface (BCi) development, Neuralink frames its technology not only as a groundbreaking medical intervention, capable of restor-ing various neurological problems, but also as a pathway toward human enhance-ment. The central argument is that Neuralink’s marketing model appropriates elements of Christian religious symbolism, particularly embedding the messianic attributes of Jesus Christ. Through analysis of its messaging, media presence, and charismatic leadership, the paper contends that Neuralink constructs a narrative of technological salvation. This symbolic framing serves not only to generate pub-lic trust and enthusiasm but also to distinguish Neuralink within the competitive landscape of emerging neuroethologies"},{"@xml:lang":"sl","#text":"Prispevek kritično analizira javno kampanjo in promocijske strategije podjetja Neuralink skozi prizmo religiozne simbolike in marketinških konceptov. Neura-link, ki je vodilni akter na področju razvoja vmesnikov med možgani in računal-nikom (BCi), svojo tehnologijo predstavlja ne le kot prelomno medicinsko inter-vencijo, sposobno obnavljanja različnih nevroloških funkcij, temveč tudi kot pot k nadgradnji človeških zmožnosti. osrednja teza prispevka je, da marketinški model podjetja Neuralink povzema elemente krščanske religiozne simbolike, pri čemer zlasti vgrajuje mesijanske lastnosti Jezusa Kristusa. Skozi analizo komunikacijskih strategij, medijske prisotnosti in karizmatičnega vodstva članek zagovarja tezo, da Neuralink gradi naracijo tehnološkega odrešenja. Tak simbolni okvir ne spodbuja le zaupanja in navdušenja javnosti, temveč tudi omogoča, da se Neuralink razlikuje v konkurenčnem prostoru razvijajočih se nevrotehnologij"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-N5QUE98F","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-N5QUE98F"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-N5QUE98F/a287cbfd-a10f-4d67-bdb9-9094789d73d4/PDF"},"edm:rights":{"@rdf:resource":"http://creativecommons.org/licenses/by/4.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Znanstveno-raziskovalno središče Koper"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-N5QUE98F/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-N5QUE98F"}}}}