{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-N029BPMY/3ae277a1-c03f-4cf1-8b4f-4183cd07ba65/PDF","dcterms:extent":"134 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-N029BPMY/e83cfc20-4ee0-4853-966e-1507092f0628/TEXT","dcterms:extent":"44 KB"}],"edm:TimeSpan":{"@rdf:about":"2004-2025","edm:begin":{"@xml:lang":"en","#text":"2004"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-N029BPMY","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-SCXG6C82"},{"@xml:lang":"sl","#text":"ELOPE (Ljubljana)"}],"dcterms:issued":"2016","dc:creator":"Komar, Smiljana","dc:format":[{"@xml:lang":"sl","#text":"letnik:no. 2"},{"@xml:lang":"sl","#text":"str. 181-197"},{"@xml:lang":"sl","#text":"številka:vol. 13"}],"dc:identifier":["ISSN:1581-8918","COBISSID_HOST:63005282","URN:URN:NBN:SI:doc-N029BPMY"],"dc:language":"en","dc:publisher":{"@xml:lang":"sl","#text":"Znanstvena založba Filozofske fakultete Univerze v Ljubljani"},"dc:subject":[{"@xml:lang":"sl","#text":"angleški jezik"},{"@xml:lang":"sl","#text":"kratki oglasi z neposrednim odzivom"},{"@xml:lang":"sl","#text":"prepričevalno sporazumevanje"},{"@xml:lang":"sl","#text":"prozodija"}],"dcterms:temporal":{"@rdf:resource":"2004-2025"},"dc:title":{"@xml:lang":"sl","#text":"The effects of verbal and non-verbal features on the reception of DRTV commercials|"},"dc:description":[{"@xml:lang":"sl","#text":"Analyses of consumer response are important for successful advertising as they help advertisers to find new, original and successful ways of persuasion. Successful advertisements have to boost the product's benefits but they also have to appeal to consumers' emotions. In TV advertisements, this is done by means of verbal and non-verbal strategies. The paper presents the results of an empirical investigation whose purpose was to examine the viewers' emotional responses to a DRTV commercial induced by different verbal and non-verbal features, the amount of credibility and persuasiveness of the commercial and its general acceptability. Our findings indicate that (1) an overload of the same verbal and non-verbal information decreases persuasion; and (2) highly marked prosodic delivery is either exaggerated or funny, while the speaker is perceived as annoying"},{"@xml:lang":"sl","#text":"Analize odziva potrošnikov so pomembne za uspešno oglaševanje, saj oglaševalcem pomagajo poiskati nove, izvirne in uspešne načine prepričevanja. Uspešni oglasi morajo poudarjati koristi oglaševanega izdelka, hkrati pa morajo tudi vplivati na potrošnikova čustva. V televizijskem oglaševanju se to doseže s pomočjo verbalnih in neverbalnih postopkov. V tem članku so predstavljeni rezultati testiranja, katerega namen je bil ugotoviti gledalčeve čustvene odzive na televizijsko oglasno sporočilo z neposrednim odzivom, ki so jih sprožile tako verbalne kot neverbalne lastnosti. Preverjali smo tudi, ali je oglasno sporočilo za gledalce vredno zaupanja, prepričljivo in splošno sprejemljivo. Naše ugotovitve kažejo na to, da (1) prenatrpanost z enakimi verbalnimi in neverbalnimi informacijami zmanjšuje prepričljivost; in (2) da raba zelo zaznamovane stavčne intonacije učinkuje bodisi kot pretiravanje ali smešno, govorec pa zveni nadležno"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-N029BPMY","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-N029BPMY"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-N029BPMY/3ae277a1-c03f-4cf1-8b4f-4183cd07ba65/PDF"},"edm:rights":{"@rdf:resource":"http://creativecommons.org/licenses/by-sa/4.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Ljubljani, Filozofska fakulteta, Znanstvena založba"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-N029BPMY/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-N029BPMY"}}}}