The effects of verbal and non-verbal features on the reception of DRTV commercials

URN:NBN:SI:doc-N029BPMY2016Komar, Smiljanadocuments/doc/N/URN_NBN_SI_doc-N029BPMY_001.pdfdocuments/doc/N/URN_NBN_SI_doc-N029BPMY_001.txtarticleno. 2str. 181-197vol. 131581-891863005282URN:NBN:SI:doc-N029BPMYengZnanstvena založba Filozofske fakultete Univerze v LjubljaniELOPE (Ljubljana)BY-SAangleški jezikkratki oglasi z neposrednim odzivomprepričevalno sporazumevanjeprozodijaThe effects of verbal and non-verbal features on the reception of DRTV commercials