171 KB54 KB199420242006Ramírez de la Piscina, Txemaletnik:13številka:2str. 5-20ISSN:1318-3222COBISSID:25341021URN:URN:NBN:SI:doc-MZTNJWSXenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)communicationkomuniciranjekomunikacijska teorijamodelisociologija komunikacijAnother model of communication is possible| critical experiences vs. the market tyranny|Along the lines of the alter-globalisation hope that has sprung forth in the social forums of Porto Alegre and Mumbai among others, the present article analyzes the underlying communicative experiences in four phenomena or specific situations: the Zapatista movement, the social reaction after the March 11 terrorist attacks in Madrid (2004), the incidents in Venezuela in 2002, and the proliferation of alternative sites on the internet. The author tries to demonstrate that in today's society Another Model of Communication (AMC) is possible and that it may also be effective in its objectives. It is a model that radically questions the functions of each and every one of the elements that are part of the communication process as we know it today. The article maintains that taking control of the media is not necessary in order to implement this model. It even states that it would not be desirable for this to happenV povezavi z alternativnimi globalizacijskimi upanji, ki so se med drugim pojavila na socialnih forumih v Porto Alegru in Mumbaiju, članek analizira komunikacijske izkušnje v štirih specifičnih okoliščinah: zapatističnem gibanju, reakcijah na teroristični napad 11. marca 2004 v Madridu, poskusih odstavitve predsednika v Venezueli leta 2002 in v razcvetu alternativnih spletnih strani. Članek problematizira funkcije elementov komunikacijskega procesa, kot ga obravnavamo danes, in se zavzema za "drugačen model komuniciranja", ki bi dejansko bil lahko tudi učinkovit. Za to ni treba prevzeti nadzora nad množičnimi mediji; to niti ne bi bilo zaželenoTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM