URN:NBN:SI:doc-MZHP50AH2025Palić, MirkoPejić Bach, MirjanaŠimićević, Vanjadocuments/doc/M/URN_NBN_SI_doc-MZHP50AH_001.pdfdocuments/doc/M/URN_NBN_SI_doc-MZHP50AH_001.txt58articleissue 3str. 211-22610.2478/orga-2025-00131318-5454247716099URN:NBN:SI:doc-MZHP50AHengModerna organizacijaOrganizacija (Kranj)InCartificial intelligenceChatGPTCroatiaHrvaškalarge language models (LLM)marketingumetna inteligencauser satisfactionveliki jezikovni modeli (LLM)zadovoljstvo uporabnikovThe impact of usability and reliability on ChatGPT satisfaction among gen Z and gen Y