239 KB44 KB199420242013McLuskie, Edštevilka:1letnik:20str. 7-19, 107ISSN:1318-3222COBISSID:31981661URN:URN:NBN:SI:doc-MYFWDAHVenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)communicationcommunication scienceskomuniciranjekomunikologijasociologija komunikacijAt the sandbanks of critical communication studies| Hanno Hardt and the meandering mainstreams|The mainstream is winning - again, now as "mainstream version 2.0." Like word processors and spreadsheets that engineer more than revise, versions and varieties in communication studies extend but rarely revolutionise. Whether 1.x or 2.x, the differences are quibbles on substance and orientation. Communication studies as a field keeps its attentions to shifting technologies, reifies messages a nd audiences, and melts distinctions between communication and control on altars of effects studies and pedagogies. Once defined as a binary battleground - between administrative and critical research, quantitative and qualitative research, etc. - version 2.x takes a lesson from the other side to declare the mainstream an urban legend: multiplicities of coexistence have melted the old binaries if ever there were a basis for the mythology. This dismissal of the critique of the mainstream is remarkable both for its prematurity and its approach to the history of the field's concepts and approaches to themMainstream zmaguje - ponovno, sedaj kot "mainstream 2.0". Tako kot programi za oblikovanje besedil in razpredelnic, ki bolj usmerjajo kot popravljajo, se tudi različice v komunikologiji množijo, a redko revolucionirajo. Naj gre za 1.x ali 2.x, razlike v vsebini in usmeritvi so malenkostne. Polje komunikacijskih študij namenja pozornost spreminjajočim se tehnologijam, konkretizira sporočila in občinstva, ter raztaplja delitve med komuniciranjem in nadzorom na oltarju raziskovanja učinkov in pedagogik. Nekoč definirana kot binarno bojišče - med administrativnim in kritičnim raziskovanjem, med kvantitativnim in kvalitativnim raziskovanjem itd. -, se je različica 2.x izučila od druge strani in razglaša "mainstream" za urbano legendo: mnogoterosti sobivanja so razblinile stare delitve, če so sploh kdaj bile osnova za mitologijo. Opustitev kritike "mainstreama" je presenetljiva tako zaradi svoje prezgodnjosti kot zaradi svojega pristopa do zgodovine temeljnih pojmov in pristopov do njihTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM