URN:NBN:SI:doc-MY247Z0T2023Pahor Žvanut, AlenkaVodeb, Ksenijadocuments/doc/M/URN_NBN_SI_doc-MY247Z0T_001.pdfdocuments/doc/M/URN_NBN_SI_doc-MY247Z0T_001.txt3articlestr. 313-328, 358-359year. 1610.26493/2335-4194.16.313-3281800939551855-3303URN:NBN:SI:doc-MY247Z0TengUniversity of Primorska PressAcademica turisticaBY-SAcross-borderčezmejna območjamarketingmarketing strategystrategytourismtourist destinationturistične destinacijeturizemMarketing strategies in cross-border tourist destinationsa literature review