The expressive organization: linking identity, reputation and the corporate brand

URN:NBN:SI:doc-MFTIB83V2000Podnar, Klementdocuments/doc/M/URN_NBN_SI_doc-MFTIB83V_001.pdfdocuments/doc/M/URN_NBN_SI_doc-MFTIB83V_001.txt47articlestr. 59-611408-165220338525URN:NBN:SI:doc-MFTIB83VslvMarketing magazinAkademija MMInCblagovne znamkeenterpriseidentitetaidentitypodjetjatrademarkThe expressive organization: linking identity, reputation and the corporate brand