{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-LZVJA3W2/a057fd78-2a00-477d-b7ea-e84d8c72e302/PDF","dcterms:extent":"185 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-LZVJA3W2/4328bdc3-b4e1-49a2-94ca-f34e95496c0e/TEXT","dcterms:extent":"37 KB"}],"edm:TimeSpan":{"@rdf:about":"2004-2025","edm:begin":{"@xml:lang":"en","#text":"2004"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-LZVJA3W2","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-SCXG6C82"},{"@xml:lang":"sl","#text":"ELOPE (Ljubljana)"}],"dcterms:issued":"2012","dc:creator":"Lazović, Vesna","dc:format":[{"@xml:lang":"sl","#text":"str. 39-51"},{"@xml:lang":"sl","#text":"številka:vol. 9"}],"dc:identifier":["ISSN:1581-8918","ISSN:2386-0316","COBISSID:50640994","URN:URN:NBN:SI:doc-LZVJA3W2"],"dc:language":"en","dc:publisher":[{"@xml:lang":"sl","#text":"Oddelek za anglistiko in amerikanistiko, Filozofska fakulteta, Univerza v Ljubljani"},{"@xml:lang":"sl","#text":"Slovensko društvo za angleške študije"}],"dc:subject":[{"@xml:lang":"en","#text":"advertising"},{"@xml:lang":"sl","#text":"analiza vsebine"},{"@xml:lang":"sl","#text":"medkulturna analiza"},{"@xml:lang":"sl","#text":"oglaševanje"}],"dcterms:temporal":{"@rdf:resource":"2004-2025"},"dc:title":{"@xml:lang":"sl","#text":"Content analysis of advertisments in different cultures|"},"dc:description":[{"@xml:lang":"sl","#text":"Increasingly, advertising examples are being analyzed and used as yet another form of communication, on account of their ubiquity (e.g. billboards, Internet, television, magazines). Designed to compel us to purchase products, advertisements have the potential to greatly impact our lives. They show current trends in social preferences, they reveal cultural values and norms of the target audience and, finally, they can be the mirror of the times people live in. The purpose of this paper is to give a brief overview of the findings in previously carried-out research relating to cross-cultural content analysis of advertisements. The reports have addressed both linguistic and extra-linguistic features and trends in advertising and emphasized language- and culture-specific elements. This paper also gives ideas for future studies, since nowadays, due to international marketing and increasing globalization there are more cultural transfers to be explored, as cultures are coming in contact far more frequently"},{"@xml:lang":"sl","#text":"Oglasna sporočila so zaradi svoje prisotnosti v medijih (npr. oglasni panoji, Internet, televizija, revije) vedno pogosteje predmet analize kot primer še ene oblike sporočanja. Ker so oblikovana tako, da silijo k nakupu, lahko močno vplivajo na naša življenja. Odražajo trenutne smernice in družbene preference, razkrivajo kulturne vrednote in norme ciljne publike in nenazadnje zrcalijo čas, v katerem ljudje živijo. Namen tega članka je podati kratek pregled ugotovitev preteklih študij medkulturne analize vsebine oglasnih sporočil. Študije prikazujejo tako jezikovne kot zunajjezikovne značilnosti in smernice v oglaševanju s posebnim poudarkom na jezikovno in kulturno specifičnih elementih. V članku tudi podamo smernice za prihodnje študije, saj danes, v času mednarodnega trženja in rastoče globalizacije prihaja do več kulturnih transferjev, ker različne kulture pogosteje prihajajo v stik"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-LZVJA3W2","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-LZVJA3W2"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-LZVJA3W2/a057fd78-2a00-477d-b7ea-e84d8c72e302/PDF"},"edm:rights":{"@rdf:resource":"http://creativecommons.org/licenses/by-sa/4.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Ljubljani, Filozofska fakulteta, Znanstvena založba"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-LZVJA3W2/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-LZVJA3W2"}}}}