URN:NBN:SI:doc-LTO0FUAO2022Driza, EndiMuçi, Marioladocuments/doc/L/URN_NBN_SI_doc-LTO0FUAO_001.pdfdocuments/doc/L/URN_NBN_SI_doc-LTO0FUAO_001.txt1416 str.2article10.32015/JIBM.2022.14.2.11632949791855-6175URN:NBN:SI:doc-LTO0FUAOengAlbanijaDoba EpisMednarodno inovativno poslovanjeBY-NCbrandscustomer behaviorenvironmentgreen marketingproductssustainabilityVedenje potrošnikovThe green marketing impact on consumer buying behavior - Albanian market case studyVpliv zelenega trženja na nakupno vedenje potrošnikov – študija primera albanskega trga