227 KB57 KB199420242004Ampuja, Markoletnik:11številka:3str. 59-75ISSN:1318-3222COBISSID:23803741URN:URN:NBN:SI:doc-LBI5CXMLenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)analizecommunicationcommunication mediumdružbene spremembeglobalizacijaglobalizationkomuniciranjemass mediamedijimnožični medijiraziskaveCritical media research, globalisation theory and commercialisation|In this article, I will look at the status of critical research in contemporary analyses of the media. This kind of assessment should only be done keeping Fredric Jamesonís famous injunction in mind: always historicize! Critical communication scholarship is a historically evolving field of research which has, since its inception, responded to key social and theoretical developments, of which globalisation is the most significant recent example. After a brief historical overview of critical media research, I will concentrate in a more detailed way on the question of how critical perspectives relate to contemporary discussions of the media and globalisation(which are mutually constitutive). I will present several accounts of the relationship between media and globalisation and offer an analysis and criticism of these. The critical starting point for this essay isthe fact that during the last couple of decades communication research and the development of media have largely followed their own separate paths. At a time when the media has become more and more commercialized throughout the world, the field of media studies has neglected critical economic considerations of the media. Therefore, the ire-introductionî of critical economical considerations of the media is a necessity. I conclude the paper bybriefly examining the question of how critical media theory should position itself in light of the changes that the current wave of media commercialization and globalisation have brought aboutAvtor obravnava položaj kritičnega raziskovanja v sodobnih analizah medijev. Pri tem upošteva zahtevo Fredrica Jamesona, "Always historicize!" Kritično raziskovanje komuniciranja je od vsega začetka dajalo odgovore na ključne družbene in teoretske spremembe, med katerimi je globalizacija najpomembnejši najnovejši primer. Po kratkem zgodovinskem prikazu kritičnega raziskovanja medijev se avtor osredotoča na vprašanje, kako se kritične perspektive lotevajo sodobnih razprav o vzajemno konstitutivnih medijih in globalizaciji. Kritično izhodišče razprave je dejstvo, da sta v zadnjih desetletjih raziskovanje komuniciranja in razvoj medijev hodila vsak svojo pot. V času, ko mediji postajajo vse bolj komercializirani po vsem svetu, je raziskovanje medijev zanemarjalo kritično ekonomsko obravnavo medijev. Vnovična vpeljava kritično-ekonomskega razmišljanja je torej nujnost. Članek se zaključuje z obravnavo vprašanja, kako se mora kritična teorija medijev postaviti v luči sprememb, ki jih prinaša novi val medijske komercializacije in globalizacijeTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM