{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-KNSGKCOG/2664d926-5596-4dc8-a9a2-fa973af600f5/HTML","dcterms:extent":"33 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-KNSGKCOG/861d29ac-306b-4681-b710-baf48fd81e23/PDF","dcterms:extent":"1209 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-KNSGKCOG/7def3fc2-8fc2-4abe-bd00-c36261519275/TEXT","dcterms:extent":"30 KB"}],"edm:TimeSpan":{"@rdf:about":"1965-2025","edm:begin":{"@xml:lang":"en","#text":"1965"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-KNSGKCOG","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-ETPSIC7M"},{"@xml:lang":"sl","#text":"Teorija in praksa"}],"dcterms:issued":"2000","dc:creator":"Kogovšek, Luka","dc:format":[{"@xml:lang":"sl","#text":"letnik:37"},{"@xml:lang":"sl","#text":"številka:6"},{"@xml:lang":"sl","#text":"str. 1008-1018"}],"dc:identifier":["ISSN:0040-3598","COBISSID:20195165","URN:URN:NBN:SI:doc-KNSGKCOG"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Fakulteta za sociologijo, politične vede in novinarstvo v Ljubljani"},"dc:subject":[{"@xml:lang":"en","#text":"Advertising"},{"@xml:lang":"sl","#text":"informacijska tehnologija"},{"@xml:lang":"en","#text":"information technology"},{"@xml:lang":"sl","#text":"Internet"},{"@xml:lang":"en","#text":"Measurement"},{"@xml:lang":"sl","#text":"Merjenje"},{"@xml:lang":"sl","#text":"Oglaševanje"},{"@xml:lang":"sl","#text":"raziskave"},{"@xml:lang":"sl","#text":"spletne strani"},{"@xml:lang":"sl","#text":"tržno komuniciranje"},{"@rdf:resource":"http://www.wikidata.org/entity/Q75"}],"dcterms:temporal":{"@rdf:resource":"1965-2025"},"dc:title":{"@xml:lang":"sl","#text":"Merjenje spletnega oglaševanja in aktivnosti uporabnikov Interneta|"},"dc:description":[{"@xml:lang":"sl","#text":"The paper deals with the most frequently used methods for measuring Web users'activities, with a special focus on Internet advertising related topics.Further, three methods for measuring Web site visits and counting number of interactions with advertising items (web-server centric, ad-server centric, user centric method), commonly used to provide information, are discussed and compared"},{"@xml:lang":"sl","#text":"V članku obravnavamo in primerjamo najpogosteje uporabljene metode merjenja aktivnosti uporabnikov Interneta, pri čemer se posebej osredotočamo na merjenja povezana s spletnim oglaševanjem. Obravnavamo merjenja, ki temeljijo na zapisih na spletnih in oglasnih strežnikih (web-server in ad-server centric) ter merjenja, ki temeljijo na preučevanju uporabnikov Interneta (user-centric). Opozorimo na temeljne prednosti in slabosti vsake med njimi, pri čemer razpravo umeščamo v širši kontekst metod za zbiranje podatkov"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-KNSGKCOG","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-KNSGKCOG"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-KNSGKCOG/861d29ac-306b-4681-b710-baf48fd81e23/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:dataProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-KNSGKCOG/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-KNSGKCOG"}}}}