The effect of greenwashing perception, green word of mouth, and green marketing on h&m purchase intentions in Jakarta

URN:NBN:SI:doc-K4956CXT2023Natasya, RasyaNgatno, M. M.Prabawani, Bulandocuments/doc/K/URN_NBN_SI_doc-K4956CXT_001.pdfdocuments/doc/K/URN_NBN_SI_doc-K4956CXT_001.txt360articlestr. 460–474,5710040-359810.51936/tip.60.3.460171188995URN:NBN:SI:doc-K4956CXTengDžakarta (Indonezija)Fakulteta za družbene vedeTeorija in praksaInCgreeen marketinggreen word of mouthgreenwashing perceptionnakupne namerepurchase intentionZavajajoče oglaševanjeZaznavanjezaznavanje zelenega zavajanjazeleno trženjezeleno trženje od ust do ustThe effect of greenwashing perception, green word of mouth, and green marketing on h&m purchase intentions in Jakarta