{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-K33EXIRY/1164c7a7-4ce6-4ddd-b593-7a11d0bb69a6/PDF","dcterms:extent":"999 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-K33EXIRY/f74a0ebf-76a5-45dd-bec2-f51cac00fd0d/TEXT","dcterms:extent":"38 KB"}],"edm:TimeSpan":{"@rdf:about":"1997-2023","edm:begin":{"@xml:lang":"en","#text":"1997"},"edm:end":{"@xml:lang":"en","#text":"2023"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-K33EXIRY","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-NBP8CVHZ"},{"@xml:lang":"sl","#text":"Akademija MM"}],"dcterms:issued":"2012","dc:creator":["Gabrijan, Vladimir","Snoj, Boris"],"dc:format":[{"@xml:lang":"sl","#text":"letnik:11"},{"@xml:lang":"sl","#text":"številka:19"},{"@xml:lang":"sl","#text":"str. 25-34"}],"dc:identifier":["COBISSID:11179036","ISSN:1408-1652","URN:URN:NBN:SI:doc-K33EXIRY"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Marketing magazin"},"dc:subject":[{"@xml:lang":"sl","#text":"izdelki"},{"@xml:lang":"en","#text":"marketing"},{"@xml:lang":"sl","#text":"proizvodi"},{"@xml:lang":"sl","#text":"storitve"},{"@xml:lang":"sl","#text":"trženje"}],"dcterms:temporal":{"@rdf:resource":"1997-2023"},"dc:title":{"@xml:lang":"sl","#text":"Redefiniranje pojma izdelek za teorijo in prakso marketinga|"},"dc:description":[{"@xml:lang":"sl","#text":"The overview of the relevant literature reveals the distinctive variety of explanations of concepts and terms: goods, product, commodity, service. In order to serve the marketing theory and praxis, the authors use their own approach to explain these concepts and terms. The first part of this article explores the clasification of goods, which also includes products as the objects of exchange. The second part offers a short description of basic forms of products as the objects of exchange. The notion of product from marketing viewpoint is dealt with in the central part of the article. The authors explain the mission of products, and propose their definition from the holistic marketing perspective. According to the authors, beings, things and their activities are generic product elements, realized through different basic forms of product elements. A continous consideration of target groups, internal and external environmental changes, is of vital importance for organizations if they want successful products in competitive markets. Therefore, organizations try to attain competitive advantages by increasing the complexity of their products. In the end, the authors discuss the role of organizations and target groups in (co)creating a potential and realized product value"},{"@xml:lang":"sl","#text":"Pregled relevantne literature kaže na značilno različne razlage pojmov in izrazov: dobrina, izdelek, blago, proizvod, produkt, storitev, usluga. Zaradi tega sva uporabila lasten pogled na te pojme in izraze, ki po najinem mnenju prispeva k izboljševanju teorije in prakse marketinga. V prvem delu prispevka podajava klasifikacijo dobrin, ki vključuje tudi izdelek, namenjen menjavi. Drugi del prispevka se nanaša na kratek opis pojavnih oblik izdelkov, ki so namenjeni menjavi. V osrednjem delu pojasnjujeva poslanstvo izdelkov. Predlagava opredelitev izdelka, ki temelji na celostnem pogledu in je primerna za uporabo v teoriji in praksi marketinga. Pojasnjujeva, da so generične sestavine izdelka bitja, stvari in njihove aktivnosti, ki se udejanjajo v različnih pojavnih oblikah sestavin izdelka. Poudarjava, da je zaradi težnje po uspešnosti njihovih izdelkov v konkurenčnih okoliščinah za organizacije, ki si svoje preživetje in razvoj omogočajo s procesi menjave, življenjskega pomena, da upoštevajo zorni kot ciljnih skupin in nenehnost sprememb v njih samih in njihovem okolju. Zaradi tega skušajo organizacije dosegati konkurenčne prednosti tudi s povečevanjem sestavljenosti svojih izdelkov. Na koncu prispevka obravnavava vloge organizacij in njihovih ciljnih skupin pri (so)ustvarjanju možne in dejanske vrednosti izdelkov"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-K33EXIRY","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-K33EXIRY"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-K33EXIRY/1164c7a7-4ce6-4ddd-b593-7a11d0bb69a6/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Društvo za marketing Slovenije"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-K33EXIRY/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-K33EXIRY"}}}}