585 KB0 KB201020252023Alerić, NikolinaKarninčič, HrvojePenjak, Analetnik:14številka:iss. 1str. 19-35DOI:10.35469/ak.2023.424COBISSID_HOST:192689155ISSN:2232-2620URN:URN:NBN:SI:doc-J06KDAXXenZnanstveno-raziskovalno središče Koper, Annales ZRSAnnales kinesiologiae (Koper)Družbeni medijiexercisefitness trainergenderodnossocial mediaspoltrener fitnesaTrenerjivadbaAttitudes towards exercise content on social media and the choice of fitness trainer|The aim of this study was to: a) investigate and determine gender differences to-wards factors influencing gym-goers’ choice of fitness trainer; and b) to identify and explain gender differences in gym-goers’ attitudes towards social media exercise con-tents (SMEC). For this purpose, a questionnaire was created. The study was conducted on a sample of 50 gym-goers (N1=13 male and N2=37 female), all attending a gym in Split, Croatia. The variable sample consisted of five groups of variables. Test-retest overlap was performed to determine the reliability (88.20%) of the questionnaire. The results showed that the affirmative attitudes were statistically significant in contrast to the non-affirmative attitudes (Wilcoxon Matched Pairs Test, T=250.00, Z=3.60, p<0.001). In addition, male gym-goers generally have a significantly more affirmati-ve attitude towards SMEC than female gym-goers (Mann-Whitney U-test, U=119.50, Z=–2.68, p=0.007). Furthermore, there are gender differences in choosing a fitness trainer based on their appearance; but there are no gender differences in the attitude towards the number of fitness trainers’ followers on social media as an indicator of tru-stworthiness. As this study was specifically concerned with the attitudes of gym-goers, future studies should focus on sports professionals and their attitudes toward this topicCilj raziskave je bil: a) proučiti in opredeliti razlike med spoloma v dejavnikih, ki vplivajo na odločitev obiskovalcev fitnesa o izbiri trenerja, ter b) ugotoviti in razloži-ti razlike med spoloma v odnosu obiskovalcev fitnesa do vsebin v družbenih medijih, povezanih s telesno vadbo. V ta namen smo na novo zasnovali vprašalnik. Raziskavo smo izvedli na vzorcu 50 oseb (N1 = 13 moških, N2 = 37 žensk), ki obiskujejo fitnes v Splitu. Vzorec spremenljivk je bil sestavljen iz petih skupin spremenljivk. Izvedli smo test ponovljivosti, s katerim smo določili zanesljivost (88,20 %) vprašalnika. Rezultati so pokazali statistično pomembnost afirmativnih odnosov v nasprotju z neafirmativnimi (Wilcoxonov test ekvivalentnih parov, T = 250,00, Z = 3,60, p < 0,001). Poleg tega je bil odnos moških obiskovalcev fitnesa do vsebin v družbenih medijih, povezanih s telesno vadbo, veliko bolj afirmativen kot odnos obiskovalk (Mann-Whitneyjev U test, U = 119,50, Z = -2,68, p = 0,007). Med spoloma so bile razlike tudi pri izbiri trenerja fitnesa na podlagi njegovega videza, ni pa bilo razlik med spoloma v odnosu do števila sledilcev, ki jih ima trener v družbenih medijih, kot kazalnika njegove verodostojnosti. Ta raziskava zajema samo obiskovalce fitnesa, zato bi se morale prihodnje raziskave osredotočiti na poklicne športnike in njihov odnos do te temeTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaZnanstveno-raziskovalno središče Koper