221 KB72 KB201020252016Biloslavo, RobertoFaganel, ArmandJaneš, Aleksanderštevilka:2str. 27-43, 123-124letnik:year 9COBISSID:1539071940ISSN:1855-3303ISSN:2335-4194URN:URN:NBN:SI:doc-I7K0K8CAenUniversity of Primorska PressAcademica turisticablagovne znamkesustainable developmenttourismtrajnostni razvojturizemThe aquaculture industry and opportunities for sustainable tourism|Tourism is an important industry in the growth of gdp in many countries, while aquaculture covers more than half of the demand for fish in the developed world. The demand and competition for farmed fish are increasing worldwide, as is the awareness of the importance of the further development of sustainable small busi- ness. In this view, innovation is crucial to promoting sustainable business models that can achieve a solid economic performance and at the same time take care of the natural environment. This article contributes to the literature on sustainable business models with a descriptive case study of the complementarity of a single fish farming company and tourism activities. The case study of a sustainable business model in aquaculture has been analysed with the use of a business model canvas that links various market-oriented elements of a business model with different stakeholders' needsTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaZaložba Univerze na Primorskem