52 KB49 KB387 KB200620252010Gorenak, ŠtefkaMulej, Matjažštevilka:1/210 straniletnik:56str. 22-31ISSN:0547-3101COBISSID:10125852URN:URN:NBN:SI:doc-I04YRKNQslDruštvo ekonomistov MariborEkonomski center MariborEkonomsko-poslovna fakultetaNaše gospodarstvodružbena odgovornostinovativnostmanagementodgovornostpodjetjaposlovna strategijasustainable developmenttrajnostni razvojvodenjeUpravljanje popolne odgovornosti kot pot do celovitega vodenja podjetja| Total responsibility management (TRM) as an approach toward holistic business management|This contribution reports on the relationship and potential synergies between total quality (TQM) and total responsibility management (TRM). TQM and TRM are compared concerning their contribution to the holistic management of (innovative) enterprises. TRM principles and standards reflect the increasing public expectations about corporate social responsibility. Many companies are requiring the holistic development of TRM, thereby successfully managing their responsibilities toward their stakeholders and natural environments. The synergies between TRM and responsible consumption also lead (socially) responsible companies to long-term competitive advantages. Thus, the introduction of TRM may be a management innovationČlanek govori o odnosu in potencialnih sinergijah med upravljanjem kakovosti (TQM) in družbene odgovornosti podjetja (TRM). TQM in TRM primerja z vidika prispevka k celovitosti upravljanja (inovativnega) podjetja. Načela in standardi TRM odsevajo naraščanje pričakovanj glede odgovornega obnašanja podjetij. Mnoga podjetja razvijajo TRM, da bi odgovorno in zato uspešno upravljala odnose do deležnikov in naravnega okolja. Sinergija med TRM in odgovorno potrošnjo tudi vodi (družbeno) odgovorna podjetja k dolgoročnim konkurenčnim prednostim. Uvedba TRM je torej lahko upravljavska inovacijaTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaUniverza v Mariboru, Ekonomsko-poslovna fakulteta